A sales funnel only works if people actually enter the sales funnel. To get those people, you either need an audience (your email list, blog readers, podcast listeners, social media followers, etc.), or a willingness to hustle and/or spend money on ads to get people into the funnel. Until you get people into your sales funnel, it won’t convert anyone.
Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
Many companies moved or started their blog on the Medium platform. The lucky ones among them could still publish on their own sub-domain name. But that suddenly changed a while back: now you have to publish on the Medium.com domain, which is a terrible idea if SEO is important to you. Also you get annoying mobile pop-ups pushing you into installing the Medium app.
The blog feature is the most flexible we’ve seen. You can create all sort of layouts and use all the available elements (e.g. galleries, contact forms, video integration, etc) and have blogging features (e.g. tags, categories, comments, etc), excellent for publishing posts. It also boasts an integrated video and audio player (Pro plan only). Check out our direct comparison: Weebly vs WordPress.
It is called a funnel because when marketers show off the graph of what they are doing, it ends up looking like a funnel, thus the name. It could also be called a path or journey. This map shows the path customers take through a website. A funnel also lets you see if something on your site is a roadblock to purchase. If a large portion of your visitors take a particular path and none of them are converted to customers, you need to study that path. What is it about that journey that doesn’t lead them to purchase?
Website Sales Funnel Secrets to Triple Your Profits
It also includes hosting, themes as well as apps to help you get your site up and running. Although not as advanced as WordPress blogging platform, the blogging capabilities of BigCommerce is pretty great. It is easy to use and is secure as it is protected by multiple layers of security. Managing and running an efficient and successful online shop is easier and we can say that it is a pretty great alternative to WordPress in this niche!
Hi Donny, I think there are some drag and drop user interfaces for WordPress, but I haven't used them myself so I have no idea if they're good. But as far as I know, most WordPress users I know don't use these interfaces - maybe that's an indication that people rather bite the bullet to learn how to code or hire someone who does, rather than using these interfaces? I can't be completely sure, though. Using a hosted service really isn't terrible at all. If you are running an ecommerce store (sounds like you are since you are selling products?), platforms like Shopify is excellent. They're very scalable, and tons of tools for you to use. They have dedicated support teams so you can always reach out for dedicated help and they manage all the technical back end matters for you. Of course, if you prefer to have 100% control over everything including hosting and security, then something like WordPress will allow you to do that. Jeremy
In addition to designing these high conversion sales funnel templates, we've also written several scripts that can be used for your automated email campaigns. These synergize perfectly with our funnel templates - if a customer goes through you funnel they will almost always enter their email address as part of an Opt-In, even if they don't go on to purchase immediately. When an automated email is sent out 24 hours later using one of these scripts, it converts 10-20% of those customers to buyers. Sign up below and we'll email them to you free.
Choosing the CMS to start a blog or a website development project is a big decision, particularly if you aren’t going with WordPress. You’ll need to meticulously research different interface options, what add-ons and extensions are offered, coding capabilities, and layout templates. However, as we have seen, there are plenty of WordPress alternatives out there to try before you make your final decision.
The best CMS software knows they are only made better by expanding their basic offerings. For true customization and full ability to meet your unique needs, there should be some level of add-on you can integrate. Each website is going to be a little different, and you’re going to have specific functionality needs, so having access to apps and extensions that make those needs possible is key.
Our Affiliate Survey Funnel sales funnel template has been designed to take advantage of this phenomenon, asking a few simple questions and collecting an email address which can then be automatically sent on to an automated email campaign app such as Drip for further use, before passing them through to a Upsell/Info page for additional engagement. We’ve seen increases in conversions from cold traffic of between 22-36% in A-B testing using this simple interaction funnel.
This sales funnel has been optimized specifically for high-ticket items, particularly those that require an ongoing subscription or payment plan, which as per research discussed in the Havard Business Review is almost always the best way to sell them. While our other sales funnels use a variety of marketing techniques that will significantly boost conversions, evidence has shown that they are primarily useful for purchases up to around $400-$500. Above this level there is psychological barrier which requires a different approach. In order for a potential customer to commit a significant amount of money, they will require much more information about the product, customer reviews, testimonials, or comments from past purchasers, and a review of other alternatives, and all this content still needs to presented in an easy-to-digest format.
Since being acquired by Square in early 2018, Weebly has shifted its focus to e-commerce. Unlike Shopify, Weebly is a website builder with e-commerce capabilities. This makes it much easier to build and design a website without requiring any code. Weebly’s designer is slightly more flexible than Squarespace but definitely less than PageCloud and Wix. Weebly is much more affordable than Shopify, but doesn’t have the same number of features. So, if you’re looking for an easy way to sell a few simple product online, Weebly may be for you.
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