Mint is a financial website that helps you bring all things money into one place. Their homepage is laid out easy enough to be an excellent start to their funnel. Buttons you need to understand their services are at the top of the page, and those help you learn more and lead you to click around the website. The homepage serves as another great conductor. The graphics get to the heart of what Mint does, and it keeps everything important right at eye level.
We’ve built highly optimized funnels for hundreds of businesses, using dozens of rounds statistically-driven A-B testing that have increased website revenue from existing traffic in some cases more than 10-fold. In one recent case a small affiliate business incorporated several of our sales funnels on their website and grew revenue from $2500/month to more than $29,000/month in just over a year.
Disclaimer: the sales funnel I am about to show you is not the only type of sales funnel that you can create to sell your course, but it is one that is currently being used by many online instructors in the Thinkific community. Thinkific customer Justin Brooke, for example, uses this sales funnel to sell his online courses. And as you can see from the post he shared in Thinkific’s Facebook Group, it’s working out pretty well for him:
To have an effective eCommerce sales funnel, you must first know what a funnel is even is and how to build one. Lead generation and sales funnels come in many different shapes and sizes. And they work extremely well because they often start off with a very simple task, such as a click or an email submit, and then walk the user through a process where they complete more steps (like an eventual sale) over time.