Craft CMS is a feature-rich, open-source platform. In addition to offering a sleek interface for building HTML and creating content APIs, Craft CMS enables you to preview all changes made to your site in real time. Craft CMS also lets you run and manage multiple sites from a single installation and has built-in localization features for simple site translation.
WordPress (or WooCommerce) are definitely good platforms and will be the exact right choice for many users: Scalability is excellent and the number of extensions is impressive. On the other hand, beginners will have a hard time getting everything set up without running into problems – unless, of course, they get outside help to setup this popular CMS.
This was one of the most profitable funnels Clickfunnels has ever seen, and formed the basis of a supplement ecommerce business that generated >$500,000 a month in revenue. Clean and highly optimized, it combines multiple marketing strategies in a single relatively simple-looking page – a micro-commitment, a free offer, a video, money-back guarantee, call-to-action, and sense-of-urgency techniques. This mega-converting page leads to an optimized Sales page and not one but two Upsell pages, and then a Thank You page.
Shift your focus from content quantity to content quality. Previously, Google rewarded sites for their breadth of content. No more. Today, sites with well-researched, organized content, with an emphasis on multi-media, are in favor. Why? Because backlinks matter (as you can see in the Ahrefs chart above). And you only get backlinks from quality sites when you publish quality content.
You surely have heard the name before! Joomla is yet another powerful and popular name when it comes to CMS platforms. It is free, multi-purpose and is built on the model-view-controller web application framework. Already with millions of users by its side, it will be celebrating it’s 14th year of establishment this year! Although not as widely popular as WordPress, it is equally competitive and is a great alternative!
Another of the WordPress competitors, Kentico, is a user-friendly, highly adaptable offering. It requires minimal coding to yield any number of customizations and functionalities. Digital marketers and tech enthusiasts flock to Kentico because it is fully APS-integrated (an open-source framework that allows for building apps in several programming languages in tandem) and lets you integrate with Google from the start.
Lastly, let them know that if they ever want to stop receiving emails from you, all they have to do unsubscribe from your email list. Email marketing only works when the people on your email list have given you permission to contact them. In fact, most email service providers require that you send all new subscribers a confirmation email (asking them to confirm they want to receive emails from you) before they will even send them your welcome email.
Thanks, Jeremy, for your excellent article, but I still have a couple of questions. We use Dreamhost for our website, which was built in 1999 (seriously) and we keep it semi-current using SeaMonkey's editor. Last year we added an ECWID shopping cart to replace the really difficult to use PayPal shopping cart system, which has helped, but a replacement website that's easy to change is what we really need. It seems that all of these site builders want to host us, when what I need is a program I can use to create the new site and replace my existing one. Is there a standalone site building program you recommend? How about an easy to use interface to put between me and Wordpress? (That seems like it would be an excellent tool for someone to develop.) Or should I just buy a copy of Wordpress for Dummies and start fresh? Any suggestions will be greatly appreciated.
Hi Tarang, Interesting infographic - thanks for sharing. WordPress is very popular and will probably get even more popular. I'm not saying that it is a bad website building platform at all, as it is very powerful and flexible. But learning how to use WordPress proficiently is much more challenging than using a drag & drop website builder, such as the ones I listed above. So it all comes down to what you want to do. If you have the luxury of time and money and can afford to invest it into learning how to tackle all the technical aspects of running a website, or hire someone to do that for you, then by all means consider WordPress. We have are more in-depth discussion about that topic here. Wix, Squarespace, Weebly or Shopify are what we call DIY website builders, as you can do it all by yourself and not have to worry about most technical aspects of operating a website. So they are very user friendly and can get you off the ground in days, which can't be done if you are new to WordPress. So what's appropriate to a user is very dependent on the user him/herself! Jeremy
This seemingly simple sales funnel template uses the incredible power of so-called “micro-commitments” via interaction with a survey to drive users through your sales funnel. Inducing micro-commitments was pioneered by researchers such as Prof. Robert Cialdini (also known as “Godfather of Influence”), Regent’s Professor Emeritus of Psychology and Marketing at Arizona State University. This strategy addresses the axiom that a new customer will always have reservations about purchasing from a business the first time. Prof. Cialdin’'s work conclusively demonstrated that this major stumbling that can be overcome by getting them to first make small engagements with the business, for example participating in a survey, signing up for a free trial, or making an initial micro-payment of a few dollars to try out a service. Once these simple interactions have occurred, the customer is psychologically more disposed to further, more significant interactions with the business, such as a full purchase. (For a fascinating deep dive in the science behind this we thoroughly recommend his book, Influence: The Psychology of Persuasion).
If you’re knowledgeable about site building and e-commerce, you’ll find solutions on this list that give you better extension possibilities, more overall features, and the freedom to potentially do anything you want with your online store (since you’d be hosting it on your own server). That said, if you’re just getting into selling things online and want to do everything yourself, Shopify can often be a great place to start for new businesses and less technically-savvy folk!
The popular streaming site Netflix is another company that hits you with a popup before you ever hit the homepage. Everyone new to Netflix gets a free trial, so they want you to signup before you even see the homepage. You do have the ability to bypass this and get to the site. Once there, what they offer and their prices are clear, along with what shows and movies are the latest and greatest to stream right now. Should you click around and want to view something, you are prompted to log in or signup. Their strategy is clearly working when you see how many people have a Netflix account.
While WordPress offers an unbelievably wide range of designs, we had to realize that customizing these designs to match our needs meant loads of tedious work and custom code. Building a Wix site is different. You move the elements around with a click of the mouse, dropping them right where you want them. All plans (even the free one!) come with the same design options.
In addition to designing these high conversion sales funnel templates, we've also written several scripts that can be used for your automated email campaigns. These synergize perfectly with our funnel templates - if a customer goes through you funnel they will almost always enter their email address as part of an Opt-In, even if they don't go on to purchase immediately. When an automated email is sent out 24 hours later using one of these scripts, it converts 10-20% of those customers to buyers. Sign up below and we'll email them to you free.