Our Affiliate Survey Funnel sales funnel template has been designed to take advantage of this phenomenon, asking a few simple questions and collecting an email address which can then be automatically sent on to an automated email campaign app such as Drip for further use, before passing them through to a Upsell/Info page for additional engagement. We’ve seen increases in conversions from cold traffic of between 22-36% in A-B testing using this simple interaction funnel.
I use ExpressionEngine for most of the professional sites I’ve developed over the past 10+ years or so (I think Craft is based off EE, or developed by one of the EE programmers — I forget the details). Started out with that one because it’s easy to create templates and you know exactly what’s going on under the hood. WP was not an option earlier because it was an easily hackable mess. I finally took another look at WP because 1) I’d seen so many complex, well-crafted sites and 2) ExpressionEngine got too pricy for many of my non-profit organization clients. I just wish WP code wasn’t so convoluted — it’s not elegant code, but any means, and there is way too much stuff loaded that doesn’t serve any purpose. I guess I just have to get used to it.
Although Craft CMS is not that famous, it is extensively being used by Netflix and Salesforce websites. It is developer friendly due to its extensive back end features for your application. It does not provide any front-end themes. Unlike WordPress, it does not have a predefined content type and hence it allows the user to set up their own content by making use of 18 different types of fields. It provides user view to the admin console and also enables side by side changes that they can make. The admin can create groups that can help in restricting or enabling different users from accessing some specific features. It supports different environments which can help in creating site locally. It deploys to staging and then to production. The flexible fields can also help in creating perfect interfaces with complete developer control.
You can import your WordPress blog to Squarespace, which we like a lot. Nevertheless, we don’t recommend using Squarespace for blogging unless you don’t particularly care about SEO because page titles and meta descriptions can’t be adjusted for individual blog posts – which is very important for ranking with search engines. However, be aware that Squarespace is more difficult to use than Wix or Weebly due to its convoluted interface.
Homepage: their homepage is the first step of their sales funnel. Their branding line is aspirational marketing. It’s about identity, freedom, and self-expression—ideas that are bigger than a product. It’s likely that this method converts better and is more persuasive. These companies are established, and through A/B testing are embracing these aspirational marketing ideas.
Craft CMS is a feature-rich, open-source platform. In addition to offering a sleek interface for building HTML and creating content APIs, Craft CMS enables you to preview all changes made to your site in real time. Craft CMS also lets you run and manage multiple sites from a single installation and has built-in localization features for simple site translation.
Choosing the CMS to start a blog or a website development project is a big decision, particularly if you aren’t going with WordPress. You’ll need to meticulously research different interface options, what add-ons and extensions are offered, coding capabilities, and layout templates. However, as we have seen, there are plenty of WordPress alternatives out there to try before you make your final decision.
Wix is one of the oldest and widely used websites which is used to build sites. It was launched in 2006 and has been in the industry since then. One of the best catches of Wix is that it provides animation features that animate texts and other elements. It is one of the most intriguing factors of Wix. The latest ADI feature enables the user to add a website link so that the tool can help you in building the exact version of the site of which you can edit and customize it. Wix is extremely user-friendly and easy and that is the reason it attracts so many beginners to try it. It has an extensive market which helps in finding different extensions and helps the users out with it. The templates provided by it are very well designed and have a great range available. The post editor and dashboard of Wix are user-friendly.
Comparatively not so advanced, Squarespace is ideal with the simplest method to build a basic website. Unlike traditional Page Builder, you do not need to sign up for hosting, purchase a domain or go through the extra hassle. Instead, you simply create an account on Squarespace and that’s about it. After answering a few more questions on your preference you end up with a working website in a matter of minutes. While it includes a drag and drop builder that you can use to add and customize the elements of the site, it does not provide much control to the users.
Now I don’t want to pretend as if there weren’t any cases where WordPress is the only real option – there definitely are. If, for example, you want to run a website with a searchable database for real estate offerings. It’s also a great choice if you need a complex member area. You can find some tips on WordPress solutions in our Beginner’s Guide to WordPress.
This ‘free plus shipping’ type approach has been empirically proven in a variety Psychology of Marketing studies and has been recently popularized by researchers such as Dr. Dan Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of the hugely influential book Predictably Irrational. We’ve seen this approach drive increases in sales of an upsell product 3-4-fold.
3 Sales Funnels That Earned Over $2,000,000 Revealed! PLUS What Traffic Sources Work Best