It goes without saying that WordPress has emerged as a leading option when it comes to building a website for all kinds of different online endeavors: from small personal portfolios to enterprise-level business and eCommerce sites. It’s got a large community of devotees and users, and a huge list of developers forever coming up with all kinds of different plugins to expand its capabilities. That said, WordPress isn’t the be-all and end-all. Indeed, there are in fact a number of different alternatives on the market.
Why it works: the MailChimp sales funnel works because of simplicity. The lead page does not look cluttered, and it is easy to understand what the company is offering. The pricing page is also very clear, and you can choose the kind of plan that suits your business. The sign-up is short and sweet, and those who are interested in buying are not likely to abandon the process.
Mint is a financial website that helps you bring all things money into one place. Their homepage is laid out easy enough to be an excellent start to their funnel. Buttons you need to understand their services are at the top of the page, and those help you learn more and lead you to click around the website. The homepage serves as another great conductor. The graphics get to the heart of what Mint does, and it keeps everything important right at eye level.
We’ve built highly optimized funnels for hundreds of businesses, using dozens of rounds statistically-driven A-B testing that have increased website revenue from existing traffic in some cases more than 10-fold. In one recent case a small affiliate business incorporated several of our sales funnels on their website and grew revenue from $2500/month to more than $29,000/month in just over a year.
Don’t get us wrong. Branding is important. But there’s a time and a place. And product descriptions are often not the place.Product descriptions should be written to help the customer understand the value of your product. You don’t do that by focusing on features because customers don’t immediately connect with features. Instead, focus on the benefits.
Lastly, let them know that if they ever want to stop receiving emails from you, all they have to do unsubscribe from your email list. Email marketing only works when the people on your email list have given you permission to contact them. In fact, most email service providers require that you send all new subscribers a confirmation email (asking them to confirm they want to receive emails from you) before they will even send them your welcome email.
Groupon may not be as trendy as it once was, but it is still generating millions in sales each month. They get you with an email popup before you ever click on the page. If you bypass the popup, you get to the homepage. It’s laid out very clean and with buttons at the top that very clearly help you find other things you need on the site. The ads that populate are also helpful in getting you to click, therefore generating revenue for their company and closing the sale.
Medium is one of the fast-growing online publishing platforms that allows any users to create stories and post them on their own personal web space. So if you are looking for a blogging alternative for WordPress, this is a pretty good option. It is easy to use, understand and also features built-in social networking feature. Although branding and promoting is not the ideal purpose at Medium, if you are simply looking to share contents then it is a great platform. Of course here, users lack the flexibility and the control over a specific content or profile.
Now I don’t want to pretend as if there weren’t any cases where WordPress is the only real option – there definitely are. If, for example, you want to run a website with a searchable database for real estate offerings. It’s also a great choice if you need a complex member area. You can find some tips on WordPress solutions in our Beginner’s Guide to WordPress.
WordPress is an open source content management system. It is mainly based upon MySQL and PHP. The main features of WordPress are that it includes a plugin architecture and a template system which helps in handling the format of contents easily. WordPress being related to blogs supports different web content along with mailing lists and forums. It also provides media galleries and different online sources. It is also a web creation tool that helps in creating websites. From different blogs to e-commerce to business and portfolio websites. It has various themes that can be installed and switched. These themes allow users to change the look and functionality of any website. The themes that are the present need that either of these: PHP, HTML and CSS should be used. With these themes, WordPress also provides plugins that help to enhance the features and functionalities of any website. Though WordPress is popular it is not the only publishing platform that is present.