This ‘free plus shipping’ type approach has been empirically proven in a variety Psychology of Marketing studies and has been recently popularized by researchers such as Dr. Dan Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of the hugely influential book Predictably Irrational. We’ve seen this approach drive increases in sales of an upsell product 3-4-fold.
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As the Weebly team states, the idea behind the platform is to make website creation available for everyone — not only programmers. Weebly remains one of the easiest-to-use site-building solutions out there. It delivers great tools for creating straightforward sites that serve specific purposes. Weebly is another hosted solution, which means that it takes care of housing your site and all the technical details related to it.
It takes time to create, but once you have a functional sales funnel up and running, your only responsibility is to make sure that new people are entering your funnel on a regular basis. How you do that is completely up to you. You could write more blog posts. You could get interviewed on podcasts. You could start a Facebook Group. You could start a YouTube channel. You could use Facebook ads to promote your blog post. You could do all of these simultaneously and more. Do what you can, with whatever time and resources you have.
The best CMS software knows they are only made better by expanding their basic offerings. For true customization and full ability to meet your unique needs, there should be some level of add-on you can integrate. Each website is going to be a little different, and you’re going to have specific functionality needs, so having access to apps and extensions that make those needs possible is key.
Mint is a financial website that helps you bring all things money into one place. Their homepage is laid out easy enough to be an excellent start to their funnel. Buttons you need to understand their services are at the top of the page, and those help you learn more and lead you to click around the website. The homepage serves as another great conductor. The graphics get to the heart of what Mint does, and it keeps everything important right at eye level.
Although not so popular among the users, Craft CMS is an effective content management system. Some major examples of this are Netflix and Salesforce websites. It is a much more complex and developer friendly CMS platform that provides exclusive back-ends for your websites. Unlike WordPress, it does not provide front-end themes that you can use. Instead, you can use their templating system that is powered by Twig to design it yourself.
If Wix does not make to your cut, then Weebly is also an awesome WordPress alternative for you. It is a fully hosted online site builder that enables the users to easily create and build the ideal site. Much like WordPress, Weebly also has a selection of tools built-in that helps with various features. However, where it differs is that while WordPress has a huge range of third-party software and plugins, Weebly is not as competent. However, it does make up for it with the stunning and excellent design structure. The Drag and Drop Page builder makes the process as easy as a breeze.
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Jeremy is Co-Founder of uSERP, a digital brand mention agency that helps companies land better media mentions. He is also the CMO at Wordable.io, a tool that directly exports Google Docs to WordPress. His expertise has been featured on Entrepreneur, ReadWrite, Orbit Media, HubSpot, Foundr, G2 Crowd, Drift, SEJ, Codeless, Shopify Enterprise, BigCommerce, Nimble, Keap, and dozens more.
Wix advertises itself as the perfect tool to create your stunning website for free. To make this possible, Wix delivers a step-by-step wizard-like environment where you’re taken by the hand through the whole process of building your site. In addition, Wix is a hosted solution that also takes care of housing your site. This allows you to focus on creating the content and leaving the technical stuff to them.