One more important note — Europe recently released their GDPR law, which affects your site visitors’ privacy. It affects you no matter where your website is located, since chances are, people from Europe will hit your site at some point. It basically requires you to get explicit consent from your lead opt-ins. All Sumo opt-in forms come with a GDPR compliant opt-in box you can add to your forms, so you don’t need to worry.
The first example to look at is the email delivery service MailChimp. MailChimp allows users to sign up and use their service for free. If you have a more extensive email list or require more features, then you would join their upgraded plan. They want to make their services seem as easy as possible in an effort to be accessible to both professionals and novices. In MailChimp’s funnel, they have traffic which they get a lot of via word of mouth. Next up is a homepage that draws you in with its slogan and its iconic monkey graphic. They place their buttons strategically around their page for ease of browsing. They next utilize their pricing page and emphasize their free option. They want to get you signed up for their services so you can show everyone how easy their platform is and help them grow.
Why it works: the MailChimp sales funnel works because of simplicity. The lead page does not look cluttered, and it is easy to understand what the company is offering. The pricing page is also very clear, and you can choose the kind of plan that suits your business. The sign-up is short and sweet, and those who are interested in buying are not likely to abandon the process.
I am looking for a replacement for WordPress, or to simply implement WordPress on my new site so I can tell bloated, overpriced godaddy to take a hike. Like you, I would much rather run nothing in PHP. I realize that other technologies like Java servlets are not as easy, but given most people using WordPress are not using PHP, I can’t believe they simply left it as the only underlying technology. It is always being attacked and perpetually buggy.
In other words: You don’t need to install any software on your computer (let alone on a web server) and you don’t need to set up an FTP client either. You can register your domain name through the same provider that offers the website builder. And the fact that website builders offer individual support is particularly good for beginners. This means that you don’t need to go and sift through web forums to find solutions to any potential problems.
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Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
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WordPress (or WooCommerce) are definitely good platforms and will be the exact right choice for many users: Scalability is excellent and the number of extensions is impressive. On the other hand, beginners will have a hard time getting everything set up without running into problems – unless, of course, they get outside help to setup this popular CMS.
I don’t think you are being fair. The average small blogger on a shared host isn’t going to be an expert in PHP. Like the poster I have seen 4 wordpress sites hacked and have just switched hosts following 2 in a year. One of these did use an outdated commercial template, the other 3 used standard templates with no plugins supposedly automatically updated at every new release.. There are plenty of simple things that could be done to make WordPress more secure including the most simple one of notifying any changes to configuration files via basic checksum. PHP as a product may be very secure but the way it is implemented by shared hosts allows for multiple infections. Security and ease of maintenance should be number one on the list when looking for a blog if you don’t want to be monitoring round the clock. I’m looking for a simple occasional blog that I can configure without a computer science degree and hopefully tweak by looking through the code. Ghost seems interesting but my host doesn’t support NodeJS
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As the Weebly team states, the idea behind the platform is to make website creation available for everyone — not only programmers. Weebly remains one of the easiest-to-use site-building solutions out there. It delivers great tools for creating straightforward sites that serve specific purposes. Weebly is another hosted solution, which means that it takes care of housing your site and all the technical details related to it.
This ‘free plus shipping’ type approach has been empirically proven in a variety Psychology of Marketing studies and has been recently popularized by researchers such as Dr. Dan Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of the hugely influential book Predictably Irrational. We’ve seen this approach drive increases in sales of an upsell product 3-4-fold.
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