ToFu: Top of Funnel sales funnels are for cold traffic. Cold traffic is like a blind date. The purpose is for you to get to know them by providing value so that your audience get to know like and trust you. If you succeed, the customer might just for over their email so that you can follow-up. A typical example is a landing page the provides a downloadable lead magnet in each for an email.
Finally, get on the phone with your existing and/or past clients and customers. Tell them you are doing some research to help create additional content and resources to help them, and ask them for 10-15 minutes of their time to learn more about their specific questions and challenges. You’d be surprised how much people are willing to open up when you simply ask them to.
Another big name when it comes to eCommerce platforms after Shopify is BigComerce. It is a hosted e-commerce solution that allows the users to set up their own online store and sell their stuff. It is flexible allowing anyone from beginners to experts to use the services and create the ideal platform. Compared to WordPress however, it is not ideal for other types of sites.
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Dear Jeremy, Your list it very interesting and really helpful for non technical website creator, all your suggestion like wix, weebly, shopify dont need html or other coding skill you can create website easily within few clicks also benefits are to choice ready to use design and no major thinking require for hosting provider selection etc. But in the other end wordpress become very huge, recently i find very interesting statistics for wordpress market share in website developer compare to other CMS, see https://blogs.perceptionsystem.com/infographic/wordpress-cms-in-2016/ Year 2016 out of 100 domain in USA 20+ website build with wordpress...and as per wordpress community it will increase lots.
Thank you! I tried to sign up for your list and freebie, but you use Aweber, which has blacklisted me for years! I put a half dozen quite spammie emails into Spam ("Hurry, Last day for ___") and was forever and unforgivably condemned to their ship list... I have fought through to a human at Aweber twice, and both swore they could do nothing about it! Sad, but thus far and no farther! Thanks for the analyses, Sam
While WordPress is pretty much the preferred publishing platform for the mass all over the world, during the recent years, WordPress has become more than just a blogging platform. This is where the WordPress alternative Ghost comes into play. It is a NodeJS based blogging open-source platform that was designed especially for the purpose of online publishing for bloggers. Released not so long ago, this project has already achieved four times more than it originally aimed for.
In this post, we’ll be comparing the 14 most popular alternatives to WordPress available — covering general website building tools, content management systems, website management platforms and e-commerce platforms. In short, systems that can all be used by relatively inexperienced users as tools for building new websites. We’ll cover their basic features, their pros and cons and how each one compares to WordPress.
Traffic: from referrals, organic, blog, and ads. They display a pop-up at the bottom of their blog posts and homepage for a free 30-day trial. If you sign up for the free trial, you will be redirected to the pricing page. And if you sign up for their email list, you will actually remain on the Crazy Egg’s blog page afterwards, keeping you engaging with even more content.
Based on what you learn about customers during your interactive content, send personalized purchase suggestions. Create how-to videos, product guides, and even finders to assist purchasing decisions. This is the crux of content marketing: Produce useful, personalized content that speaks to your audience and draws them into the ecommerce sales funnel.
Joomla is one of the more popular WordPress alternatives, and it’s easy to see why. The platform gives you a great deal of control over content workflows and template layouts, which dictate the appearance of your Joomla site in a similar fashion to WordPress themes. Another popular feature of Joomla is its built-in Access Control List (ACL), which makes site administration and granting contributor access an easy process.
This funnel uses the “Urgency Principle” highly effectively, in this case using Scarcity (the page offers a limited number of vouchers and updates the number as it decreases in realtime) rather than Urgency (a countdown until an offer expires). Scarcity and Urgency are among the most effective tools for inducing rapid action on the part of a customer. When there’s limited numbers of a product its perceived value increases. This principle is evokes the powerful emotion of fear – in this case the fear of missing out on a good deal.
When we say online business and eCommerce, the first thing that comes to mind is surely Shopify! It is an amazing alternative to WordPress that allows any users to easily create your online shop! It is a simple, secure and stable platform where you can start and grow your business with very less effort. While comparing with other web hosts, it surely does not offer the same level of robustness. However, it is best known for its amazing eCommerce based features more than anything else.
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Being extremely flexible as well as user-friendly, it enables any entrepreneurs to focus on their products and it’s promotion. It is relatively easy to manipulate and use and offers hundreds of free and premium themes to choose from. What’s great is that Shopify also offers the user the option to sell their products through social media, by integrating a Buy Now button or even using the POS system.
When it comes to WordPress, an all-in-one platform for website creation, blogging, content management and more, there are very few that competes. That being said, it has its advantages and disadvantages. Especially when it comes to a specific purpose focused project or site creation, sometimes less is more. And although WordPress is the first choice of millions all over the world, sometimes we cannot help but wonder, are there any alternatives?
The popular streaming site Netflix is another company that hits you with a popup before you ever hit the homepage. Everyone new to Netflix gets a free trial, so they want you to signup before you even see the homepage. You do have the ability to bypass this and get to the site. Once there, what they offer and their prices are clear, along with what shows and movies are the latest and greatest to stream right now. Should you click around and want to view something, you are prompted to log in or signup. Their strategy is clearly working when you see how many people have a Netflix account.
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This type of sale funnel will help you create a professional-looking site suited for real estate. As we know the population is growing and industries are booming and more people are looking into different land or cities to live in. It will help you to have an edge into a very competitive business and makes your potential customers lean to you more.
Ghost is another popular open-source CMS, geared more towards creating stylish blogs or online publications (as opposed to complex websites). It comes with versatile features for customizing page layouts, scheduling posts, injecting analytics code, and more – all from one streamlined interface. Ghost also makes it easy to optimize and produce content on multiple distribution channels (maximizing your readership in the process).
We believe in democratizing publishing and the freedoms that come with open source. Supporting this idea is a large community of people collaborating on and contributing to this project. The WordPress community is welcoming and inclusive. Our contributors’ passion drives the success of WordPress which, in turn, helps you reach your goals. More Info »
My general opinion of October is it’s basically the ugly stepchild of WordPress – and is trying *really* hard to live up to big brother. It has a lot of the right pieces in place, though like Craft it tries harder to be developer friendly, so code editing is built in to the admin, up to and including snap-ins to build your own plugins as needed, theoretically without ever jumping out to brackets or whatnot.
Hi Tarang, Interesting infographic - thanks for sharing. WordPress is very popular and will probably get even more popular. I'm not saying that it is a bad website building platform at all, as it is very powerful and flexible. But learning how to use WordPress proficiently is much more challenging than using a drag & drop website builder, such as the ones I listed above. So it all comes down to what you want to do. If you have the luxury of time and money and can afford to invest it into learning how to tackle all the technical aspects of running a website, or hire someone to do that for you, then by all means consider WordPress. We have are more in-depth discussion about that topic here. Wix, Squarespace, Weebly or Shopify are what we call DIY website builders, as you can do it all by yourself and not have to worry about most technical aspects of operating a website. So they are very user friendly and can get you off the ground in days, which can't be done if you are new to WordPress. So what's appropriate to a user is very dependent on the user him/herself! Jeremy
BoFu: Bottom of Funnel sales funnels are for hot traffic. The prospective customer likes you if they've made it this far. They are ready to buy. Typically, this is a sales funnel page where you offer a product/service and ask them to buy. In the process of ordering your main product or service, your sales funnel with present a variety of other offers to increase the order size. For example, order bumps, upsells, downsells (if they don't accept the upsell). Sales funnel templates make setting these up easy.
Joomla is ideal if you’re looking to build a large-scale or complex site, without the need to do any excessive coding. The default platform has a slight edge on WordPress when it comes to group administration and development. For instance, there’s even a dedicated messenger function to enhance collaboration. If you are interested in setting up a Joomla website, check out our Joomla tutorial.
Another option (instead of hosting a live webinar) is to invite your email subscribers to watch a pre-recorded webinar or sales video that presents your course. If you decide to use this approach, I recommend hosting a few live webinars first to refine your presentation and make sure that it is effective before you start directing people to a pre-recorded video.
Choosing the CMS to start a blog or a website development project is a big decision, particularly if you aren’t going with WordPress. You’ll need to meticulously research different interface options, what add-ons and extensions are offered, coding capabilities, and layout templates. However, as we have seen, there are plenty of WordPress alternatives out there to try before you make your final decision.
I won’t get into too much detail here, because we do have an entire article on how to sell your course on live webinars (see link below). But the basic premise is to invite your email subscribers to a live webinar where you will share some of your best advice upfront before presenting your course. The great thing about hosting live webinars is they allow you to spend some time educating and interacting with your prospective students (which helps them get to know, like and trust you) before you invite them to sign up for your course.
This high-converting sales funnel template attracts users to sign up for a webinar. Page layout has been highly optimized in terms of content block placement, short and punchy calls-to-action, and a clean, attractive design. Once users sign-up (either via pop-up or button), they will be redirected to a Thank You page containing a ticket, countdown, webinar calendar/schedule, info, and most importantly an opportunity to upsell. This funnel also contains the webinar Broadcast and Replay pages, as well as optimized Upsell, Order Form and Order Confirmation pages (7 pages in total). All can be customized to your business in minutes. If you have a great short video to showcase your product, this is the perfect funnel to make it convert into sales and upsells!
Just imagine Medium shuts down as did Posterous back in the days (which was a similar service). You will not necessarily lose all your content but all the SEO rankings you ever created. To get it right you need to publish on your own domain name and preferably on your root domain (www.yoursite.com/blog) and not a sub-domain (blog.yoursite.com). This has numerous SEO advantages.
Since being acquired by Square in early 2018, Weebly has shifted its focus to e-commerce. Unlike Shopify, Weebly is a website builder with e-commerce capabilities. This makes it much easier to build and design a website without requiring any code. Weebly’s designer is slightly more flexible than Squarespace but definitely less than PageCloud and Wix. Weebly is much more affordable than Shopify, but doesn’t have the same number of features. So, if you’re looking for an easy way to sell a few simple product online, Weebly may be for you.
I don’t think you are being fair. The average small blogger on a shared host isn’t going to be an expert in PHP. Like the poster I have seen 4 wordpress sites hacked and have just switched hosts following 2 in a year. One of these did use an outdated commercial template, the other 3 used standard templates with no plugins supposedly automatically updated at every new release.. There are plenty of simple things that could be done to make WordPress more secure including the most simple one of notifying any changes to configuration files via basic checksum. PHP as a product may be very secure but the way it is implemented by shared hosts allows for multiple infections. Security and ease of maintenance should be number one on the list when looking for a blog if you don’t want to be monitoring round the clock. I’m looking for a simple occasional blog that I can configure without a computer science degree and hopefully tweak by looking through the code. Ghost seems interesting but my host doesn’t support NodeJS
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