Best website builder for makers, sellers and doers.

This is a hugely successful template that perfectly and simply implements the idea of a “squeeze page”, in this case promoting a free offer for the price of shipping only. In reality, the cost of the item is actually included in the shipping cost. Provided the item is cheap enough (for example a short book which can be mass-printed for just a couple of dollars per unit), it can even sometimes include a small amount of profit, however the main purpose is to induce a ‘micro-commitment’ from the user (see "3:Affiliate Survey Funnel" below for more information on this strategy).
I use ExpressionEngine for most of the professional sites I’ve developed over the past 10+ years or so (I think Craft is based off EE, or developed by one of the EE programmers — I forget the details). Started out with that one because it’s easy to create templates and you know exactly what’s going on under the hood. WP was not an option earlier because it was an easily hackable mess. I finally took another look at WP because 1) I’d seen so many complex, well-crafted sites and 2) ExpressionEngine got too pricy for many of my non-profit organization clients. I just wish WP code wasn’t so convoluted — it’s not elegant code, but any means, and there is way too much stuff loaded that doesn’t serve any purpose. I guess I just have to get used to it.
Wix advertises itself as the perfect tool to create your stunning website for free. To make this possible, Wix delivers a step-by-step wizard-like environment where you’re taken by the hand through the whole process of building your site. In addition, Wix is a hosted solution that also takes care of housing your site. This allows you to focus on creating the content and leaving the technical stuff to them.
It is called a funnel because when marketers show off the graph of what they are doing, it ends up looking like a funnel, thus the name. It could also be called a path or journey. This map shows the path customers take through a website. A funnel also lets you see if something on your site is a roadblock to purchase. If a large portion of your visitors take a particular path and none of them are converted to customers, you need to study that path. What is it about that journey that doesn’t lead them to purchase?
Website Sales Funnel Secrets to Triple Your Profits

Groupon may not be as trendy as it once was, but it is still generating millions in sales each month. They get you with an email popup before you ever click on the page. If you bypass the popup, you get to the homepage. It’s laid out very clean and with buttons at the top that very clearly help you find other things you need on the site. The ads that populate are also helpful in getting you to click, therefore generating revenue for their company and closing the sale.


Thx for your article Colin 🙂 As u said Joomla is great for an intranet-like web site. I made a lot of knowledge bases and a bunch of intranets with Joomla and since 1.6 version, new ACL Management helped a lot i must say. I found out very lately about WP and i think it’s like going Mac after a long period of Windows struggling (kind of). Anyway there is also a very good database based/self hosted CMS which deserves IMHO some interest: MODx. Not very well known but probably the most flexible CMS when it comes to templating. You literally design your website in Photoshop, export the HTML then put wherever you want some snippets and Boom! Incredible tool. Learning curve is however longer than Drupal, Joomla or WP obviously. WP ecosystem and simplicity out of the box + universality made it the winner. Just a thought 🙂 thx again for sharing.
Thx for your article Colin 🙂 As u said Joomla is great for an intranet-like web site. I made a lot of knowledge bases and a bunch of intranets with Joomla and since 1.6 version, new ACL Management helped a lot i must say. I found out very lately about WP and i think it’s like going Mac after a long period of Windows struggling (kind of). Anyway there is also a very good database based/self hosted CMS which deserves IMHO some interest: MODx. Not very well known but probably the most flexible CMS when it comes to templating. You literally design your website in Photoshop, export the HTML then put wherever you want some snippets and Boom! Incredible tool. Learning curve is however longer than Drupal, Joomla or WP obviously. WP ecosystem and simplicity out of the box + universality made it the winner. Just a thought 🙂 thx again for sharing.

This seemingly simple sales funnel template uses the incredible power of so-called “micro-commitments” via interaction with a survey to drive users through your sales funnel. Inducing micro-commitments was pioneered by researchers such as Prof. Robert Cialdini (also known as “Godfather of Influence”), Regent’s Professor Emeritus of Psychology and Marketing at Arizona State University. This strategy addresses the axiom that a new customer will always have reservations about purchasing from a business the first time. Prof. Cialdin’'s work conclusively demonstrated that this major stumbling that can be overcome by getting them to first make small engagements with the business, for example participating in a survey, signing up for a free trial, or making an initial micro-payment of a few dollars to try out a service. Once these simple interactions have occurred, the customer is psychologically more disposed to further, more significant interactions with the business, such as a full purchase. (For a fascinating deep dive in the science behind this we thoroughly recommend his book, Influence: The Psychology of Persuasion).	

This is an elegant sales funnel template is specifically designed for selling online courses. This 5-page funnel starts with an optimized Squeeze page in which the user can sign up for a free offer, then leads to an Upsell page with Ordering, Payment, and Order Confirmation pages. As part of the online course focus, it includes a membership area page with funnel training courses created by Russell Brunson (author of the popular ‘Secret Funnel Strategy’) on monetizing your traffic.
Although not so popular among the users, Craft CMS is an effective content management system. Some major examples of this are Netflix and Salesforce websites. It is a much more complex and developer friendly CMS platform that provides exclusive back-ends for your websites. Unlike WordPress, it does not provide front-end themes that you can use. Instead, you can use their templating system that is powered by Twig to design it yourself.	

This ‘free plus shipping’ type approach has been empirically proven in a variety Psychology of Marketing studies and has been recently popularized by researchers such as Dr. Dan Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of the hugely influential book Predictably Irrational. We’ve seen this approach drive increases in sales of an upsell product 3-4-fold.
3 Sales Funnels That Earned Over $2,000,000 Revealed! PLUS What Traffic Sources Work Best
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