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In brief, we are inclined to go along with someone’s suggestion if we think that person is a credible expert (authority), if we regard him or her as a trusted friend (liking), if we feel we owe them one (reciprocity), or if doing so will be consistent with our beliefs or prior commitments (consistency). We are also inclined to make choices that we think are popular (consensus [social proof]), and that will net us a scarce commodity (scarcity).
Amazon FBA Private Label Sales Funnel Example

Choosing the CMS to start a blog or a website development project is a big decision, particularly if you aren’t going with WordPress. You’ll need to meticulously research different interface options, what add-ons and extensions are offered, coding capabilities, and layout templates. However, as we have seen, there are plenty of WordPress alternatives out there to try before you make your final decision.
Our Affiliate Survey Funnel sales funnel template has been designed to take advantage of this phenomenon, asking a few simple questions and collecting an email address which can then be automatically sent on to an automated email campaign app such as Drip for further use, before passing them through to a Upsell/Info page for additional engagement. We’ve seen increases in conversions from cold traffic of between 22-36% in A-B testing using this simple interaction funnel.

Jekyll is a static-site generator, which lets you create your content as text files that can then be inserted into folders. Once your files are created, Jekyll enables you to build the shell of your site using the Liquid template language. Jekyll stitches your content with the shell, creating a static site that can be readily uploaded to all server types.

The retention stage: These are beyond-the-funnel customers. You’ll use email sequences, customer accounts, and loyalty programs to keep these customers back for add-ons, upsells, and cross-sells. The goal of stages one through four is to keep the customer moving deeper down the funnel toward becoming a customer. The goal of stage five is to keep the customer coming back.
How to Build a Dangerously Effective Sales Funnel