WordPress (or WooCommerce) are definitely good platforms and will be the exact right choice for many users: Scalability is excellent and the number of extensions is impressive. On the other hand, beginners will have a hard time getting everything set up without running into problems – unless, of course, they get outside help to setup this popular CMS.
Join a few Facebook and/or LinkedIn Groups about your course topic or about a related topic that your target market is interested in. Pay attention to the questions that members are asking in these groups. If someone is publicly asking for feedback or help with a specific problem, you can bet that other people in your target market have that problem as well.
Make sure your site is mobile-optimized. How long someone stays on your site and what they do there (click, for instance) matters. Google reads this as engagement, and the more engagement you have, the higher you rank. Why? Because engagement indicates that they content is answering the query the user input. If your site isn’t mobile-optimized, folks won’t stay on your site long and Google will lower your ranking.
I am looking for a replacement for WordPress, or to simply implement WordPress on my new site so I can tell bloated, overpriced godaddy to take a hike. Like you, I would much rather run nothing in PHP. I realize that other technologies like Java servlets are not as easy, but given most people using WordPress are not using PHP, I can’t believe they simply left it as the only underlying technology. It is always being attacked and perpetually buggy.
Although Craft CMS is not that famous, it is extensively being used by Netflix and Salesforce websites. It is developer friendly due to its extensive back end features for your application. It does not provide any front-end themes. Unlike WordPress, it does not have a predefined content type and hence it allows the user to set up their own content by making use of 18 different types of fields. It provides user view to the admin console and also enables side by side changes that they can make. The admin can create groups that can help in restricting or enabling different users from accessing some specific features. It supports different environments which can help in creating site locally. It deploys to staging and then to production. The flexible fields can also help in creating perfect interfaces with complete developer control.
The best CMS software knows they are only made better by expanding their basic offerings. For true customization and full ability to meet your unique needs, there should be some level of add-on you can integrate. Each website is going to be a little different, and you’re going to have specific functionality needs, so having access to apps and extensions that make those needs possible is key.
The retention stage: These are beyond-the-funnel customers. You’ll use email sequences, customer accounts, and loyalty programs to keep these customers back for add-ons, upsells, and cross-sells. The goal of stages one through four is to keep the customer moving deeper down the funnel toward becoming a customer. The goal of stage five is to keep the customer coming back.
How to Build a Dangerously Effective Sales Funnel