Best website builder for makers, sellers and doers.

Imagine just letting your website sit around for a year without ever editing its content. After a year, the WordPress CMS version is old and probably susceptible to hacking. Most website builders, on the other hand, are silently updated and maintained behind the scenes by the provider. As long as your password is secure, you have almost nothing to fear.
Too often we see jarring changes between building awareness and increasing consideration. This disunity in an ecommerce strategy can hurt your conversion rates, but by creating marketing strategies with your sales funnel in mind, you can create a seamless journey that works to propel your potential customer into not only an existing customer but a returning customer.
ToFu: Top of Funnel sales funnels are for cold traffic. Cold traffic is like a blind date. The purpose is for you to get to know them by providing value so that your audience get to know like and trust you. If you succeed, the customer might just for over their email so that you can follow-up. A typical example is a landing page the provides a downloadable lead magnet in each for an email.	

This funnel uses the “Urgency Principle” highly effectively, in this case using Scarcity (the page offers a limited number of vouchers and updates the number as it decreases in realtime) rather than Urgency (a countdown until an offer expires). Scarcity and Urgency are among the most effective tools for inducing rapid action on the part of a customer. When there’s limited numbers of a product its perceived value increases. This principle is evokes the powerful emotion of fear – in this case the fear of missing out on a good deal.
Just imagine Medium shuts down as did Posterous back in the days (which was a similar service). You will not necessarily lose all your content but all the SEO rankings you ever created. To get it right you need to publish on your own domain name and preferably on your root domain (www.yoursite.com/blog) and not a sub-domain (blog.yoursite.com). This has numerous SEO advantages.
You surely have heard the name before! Joomla is yet another powerful and popular name when it comes to CMS platforms. It is free, multi-purpose and is built on the model-view-controller web application framework. Already with millions of users by its side, it will be celebrating it’s 14th year of establishment this year! Although not as widely popular as WordPress, it is equally competitive and is a great alternative!

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Why it works: the MailChimp sales funnel works because of simplicity. The lead page does not look cluttered, and it is easy to understand what the company is offering. The pricing page is also very clear, and you can choose the kind of plan that suits your business. The sign-up is short and sweet, and those who are interested in buying are not likely to abandon the process.
This funnel uses the “Urgency Principle” highly effectively, in this case using Scarcity (the page offers a limited number of vouchers and updates the number as it decreases in realtime) rather than Urgency (a countdown until an offer expires). Scarcity and Urgency are among the most effective tools for inducing rapid action on the part of a customer. When there’s limited numbers of a product its perceived value increases. This principle is evokes the powerful emotion of fear – in this case the fear of missing out on a good deal.
Mint is a financial website that helps you bring all things money into one place. Their homepage is laid out easy enough to be an excellent start to their funnel. Buttons you need to understand their services are at the top of the page, and those help you learn more and lead you to click around the website. The homepage serves as another great conductor. The graphics get to the heart of what Mint does, and it keeps everything important right at eye level.

The one thing you didn’t discuss much in your article is how easy for the client it is, using the CMS *after* the developer walks away. One reason I love WP is I can show you how to add a new blogpost in 10m flat, regardless of your tech ability – and barring that, set up an email drop so it’s even simpler. October fits the mold of Joomla, Drupal, and a few others with a learning curve that’ll be quite a bit steeper for some clients.	

Another of the WordPress competitors, Kentico, is a user-friendly, highly adaptable offering. It requires minimal coding to yield any number of customizations and functionalities. Digital marketers and tech enthusiasts flock to Kentico because it is fully APS-integrated (an open-source framework that allows for building apps in several programming languages in tandem) and lets you integrate with Google from the start.
Craft CMS is a feature-rich, open-source platform. In addition to offering a sleek interface for building HTML and creating content APIs, Craft CMS enables you to preview all changes made to your site in real time. Craft CMS also lets you run and manage multiple sites from a single installation and has built-in localization features for simple site translation.
Groupon may not be as trendy as it once was, but it is still generating millions in sales each month. They get you with an email popup before you ever click on the page. If you bypass the popup, you get to the homepage. It’s laid out very clean and with buttons at the top that very clearly help you find other things you need on the site. The ads that populate are also helpful in getting you to click, therefore generating revenue for their company and closing the sale.
I use ExpressionEngine for most of the professional sites I’ve developed over the past 10+ years or so (I think Craft is based off EE, or developed by one of the EE programmers — I forget the details). Started out with that one because it’s easy to create templates and you know exactly what’s going on under the hood. WP was not an option earlier because it was an easily hackable mess. I finally took another look at WP because 1) I’d seen so many complex, well-crafted sites and 2) ExpressionEngine got too pricy for many of my non-profit organization clients. I just wish WP code wasn’t so convoluted — it’s not elegant code, but any means, and there is way too much stuff loaded that doesn’t serve any purpose. I guess I just have to get used to it.
But even if you’re not that into technology, you don’t have to go without a website of your own. Website builders such as Wix, Squarespace or Weebly offer a wide range of advantages, but it’s important to choose the right provider! Switching providers is difficult once your website is up and running because every platform uses its own system, and these systems are usually not compatible with other website builders.
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