Don’t get us wrong. Branding is important. But there’s a time and a place. And product descriptions are often not the place.Product descriptions should be written to help the customer understand the value of your product. You don’t do that by focusing on features because customers don’t immediately connect with features. Instead, focus on the benefits.
It is preferably more simple, light-weight and is a clutter-free content management system. The flexibility is obviously not great as WordPress. But it is surely an amazing platform if you are willing to forgo the large but complex marketplace of WordPress. Best suited for beginners, bloggers or anyone looking to create a simple, elegant and easy-to-manage website, Ghost can be an awesome alternative for WordPress if you are looking for one!
It is also much more flexible and extensible than WordPress. The best part is also that unlike WordPress with predefined content type, it allows the user to set up their own content type using 18 different types of field. But like we mentioned before, this is not the perfect place to start if you are looking for a simplistic website and are a beginner.
Shift your focus from content quantity to content quality. Previously, Google rewarded sites for their breadth of content. No more. Today, sites with well-researched, organized content, with an emphasis on multi-media, are in favor. Why? Because backlinks matter (as you can see in the Ahrefs chart above). And you only get backlinks from quality sites when you publish quality content.
Homepage: their homepage is the first step of their sales funnel. Their branding line is aspirational marketing. It’s about identity, freedom, and self-expression—ideas that are bigger than a product. It’s likely that this method converts better and is more persuasive. These companies are established, and through A/B testing are embracing these aspirational marketing ideas.
A sales funnel only works if people actually enter the sales funnel. To get those people, you either need an audience (your email list, blog readers, podcast listeners, social media followers, etc.), or a willingness to hustle and/or spend money on ads to get people into the funnel. Until you get people into your sales funnel, it won’t convert anyone.
After Joomla, another name that pops up as a great WordPress alternative is Drupal! It is also an open-source CMS that you can use to deliver a more ambitious digital experience. Although it is suitable for almost everyone, it is not as beginner-friendly as users would prefer. Mostly recommended for experts, Drupal lets you create blogs, personal websites, forums and even social networking sites.
Since being acquired by Square in early 2018, Weebly has shifted its focus to e-commerce. Unlike Shopify, Weebly is a website builder with e-commerce capabilities. This makes it much easier to build and design a website without requiring any code. Weebly’s designer is slightly more flexible than Squarespace but definitely less than PageCloud and Wix. Weebly is much more affordable than Shopify, but doesn’t have the same number of features. So, if you’re looking for an easy way to sell a few simple product online, Weebly may be for you.
Website builders have become powerful tools over the past few years. They mainly focus on classic websites, both with or without a blog. But that’s not all: most of them also let you create an online store in an intuitive and visual way. One of the advantages is the one-stop-shop concept – hosting, domain, and website editor all from the same provider. They are also easy-to-use tools that will let you create your online store in an intuitive and visual way.
Being extremely flexible as well as user-friendly, it enables any entrepreneurs to focus on their products and it’s promotion. It is relatively easy to manipulate and use and offers hundreds of free and premium themes to choose from. What’s great is that Shopify also offers the user the option to sell their products through social media, by integrating a Buy Now button or even using the POS system.
Wix advertises itself as the perfect tool to create your stunning website for free. To make this possible, Wix delivers a step-by-step wizard-like environment where you’re taken by the hand through the whole process of building your site. In addition, Wix is a hosted solution that also takes care of housing your site. This allows you to focus on creating the content and leaving the technical stuff to them.