Thanks for this informative article, but I am still a bit confused. I am a novice blogger but I would much rather do it right the first time…but what is right? I had my mind set on wordpres.com until I read various articles that compare wordpress.org and .com. I don’t want ads popping up on my blog unless i put them there and I don’t want the company to own my content. Ideally, I was going to purchase a theme that supports music, video, photos but now I don’t know what to do. Can someone please point me in the right direction?
While results like these require careful design and significant optimization specific to the website, traffic, and business, we’ve partnered with ClickFunnels to offer high converting free sales funnels templates that you can test youreslf. We've designed them so they can be easily customized to your products and website in just a couple of hours, so you can quickly determine which one increases revenue the most for your business.
While WordPress offers an unbelievably wide range of designs, we had to realize that customizing these designs to match our needs meant loads of tedious work and custom code. Building a Wix site is different. You move the elements around with a click of the mouse, dropping them right where you want them. All plans (even the free one!) come with the same design options.
This seemingly simple sales funnel template uses the incredible power of so-called “micro-commitments” via interaction with a survey to drive users through your sales funnel. Inducing micro-commitments was pioneered by researchers such as Prof. Robert Cialdini (also known as “Godfather of Influence”), Regent’s Professor Emeritus of Psychology and Marketing at Arizona State University. This strategy addresses the axiom that a new customer will always have reservations about purchasing from a business the first time. Prof. Cialdin’'s work conclusively demonstrated that this major stumbling that can be overcome by getting them to first make small engagements with the business, for example participating in a survey, signing up for a free trial, or making an initial micro-payment of a few dollars to try out a service. Once these simple interactions have occurred, the customer is psychologically more disposed to further, more significant interactions with the business, such as a full purchase. (For a fascinating deep dive in the science behind this we thoroughly recommend his book, Influence: The Psychology of Persuasion).
Jeremy is Co-Founder of uSERP, a digital brand mention agency that helps companies land better media mentions. He is also the CMO at Wordable.io, a tool that directly exports Google Docs to WordPress. His expertise has been featured on Entrepreneur, ReadWrite, Orbit Media, HubSpot, Foundr, G2 Crowd, Drift, SEJ, Codeless, Shopify Enterprise, BigCommerce, Nimble, Keap, and dozens more.
Our Affiliate Survey Funnel sales funnel template has been designed to take advantage of this phenomenon, asking a few simple questions and collecting an email address which can then be automatically sent on to an automated email campaign app such as Drip for further use, before passing them through to a Upsell/Info page for additional engagement. We’ve seen increases in conversions from cold traffic of between 22-36% in A-B testing using this simple interaction funnel.
If you have members of your target marketing following you on social media, publish a post where you ask them to reveal any specific questions or challenges they have about your course topic. Just like with an email, you could share a link to a survey as an alternative to responding to you publicly (this might be the better option depending on the nature of your course topic).
Mint is a financial website that helps you bring all things money into one place. Their homepage is laid out easy enough to be an excellent start to their funnel. Buttons you need to understand their services are at the top of the page, and those help you learn more and lead you to click around the website. The homepage serves as another great conductor. The graphics get to the heart of what Mint does, and it keeps everything important right at eye level.
This is an elegant sales funnel template is specifically designed for selling online courses. This 5-page funnel starts with an optimized Squeeze page in which the user can sign up for a free offer, then leads to an Upsell page with Ordering, Payment, and Order Confirmation pages. As part of the online course focus, it includes a membership area page with funnel training courses created by Russell Brunson (author of the popular ‘Secret Funnel Strategy’) on monetizing your traffic.
It takes time to create, but once you have a functional sales funnel up and running, your only responsibility is to make sure that new people are entering your funnel on a regular basis. How you do that is completely up to you. You could write more blog posts. You could get interviewed on podcasts. You could start a Facebook Group. You could start a YouTube channel. You could use Facebook ads to promote your blog post. You could do all of these simultaneously and more. Do what you can, with whatever time and resources you have.
I found CMS Made Simple to be very easy to template, for instance. And I used ModX for years before using WP, and it is also very easy to template, and offers a lot of nice features. They will appeal to someone who wants to develop, but is generally uncomfortable in PHP. You can mostly get by with HTML and template tags. This tends to prevent the “white screen of death”.