If you’re knowledgeable about site building and e-commerce, you’ll find solutions on this list that give you better extension possibilities, more overall features, and the freedom to potentially do anything you want with your online store (since you’d be hosting it on your own server). That said, if you’re just getting into selling things online and want to do everything yourself, Shopify can often be a great place to start for new businesses and less technically-savvy folk!
The retention stage: These are beyond-the-funnel customers. You’ll use email sequences, customer accounts, and loyalty programs to keep these customers back for add-ons, upsells, and cross-sells. The goal of stages one through four is to keep the customer moving deeper down the funnel toward becoming a customer. The goal of stage five is to keep the customer coming back.
How to Build a Dangerously Effective Sales Funnel
Homepage: their homepage is the first step of their sales funnel. Their branding line is aspirational marketing. It’s about identity, freedom, and self-expression—ideas that are bigger than a product. It’s likely that this method converts better and is more persuasive. These companies are established, and through A/B testing are embracing these aspirational marketing ideas.
WordPress is an open source content management system. It is mainly based upon MySQL and PHP. The main features of WordPress are that it includes a plugin architecture and a template system which helps in handling the format of contents easily. WordPress being related to blogs supports different web content along with mailing lists and forums. It also provides media galleries and different online sources. It is also a web creation tool that helps in creating websites. From different blogs to e-commerce to business and portfolio websites. It has various themes that can be installed and switched. These themes allow users to change the look and functionality of any website. The themes that are the present need that either of these: PHP, HTML and CSS should be used. With these themes, WordPress also provides plugins that help to enhance the features and functionalities of any website. Though WordPress is popular it is not the only publishing platform that is present.
But even if you’re not that into technology, you don’t have to go without a website of your own. Website builders such as Wix, Squarespace or Weebly offer a wide range of advantages, but it’s important to choose the right provider! Switching providers is difficult once your website is up and running because every platform uses its own system, and these systems are usually not compatible with other website builders.
Hi Donny, I think there are some drag and drop user interfaces for WordPress, but I haven't used them myself so I have no idea if they're good. But as far as I know, most WordPress users I know don't use these interfaces - maybe that's an indication that people rather bite the bullet to learn how to code or hire someone who does, rather than using these interfaces? I can't be completely sure, though. Using a hosted service really isn't terrible at all. If you are running an ecommerce store (sounds like you are since you are selling products?), platforms like Shopify is excellent. They're very scalable, and tons of tools for you to use. They have dedicated support teams so you can always reach out for dedicated help and they manage all the technical back end matters for you. Of course, if you prefer to have 100% control over everything including hosting and security, then something like WordPress will allow you to do that. Jeremy
Not having a sales funnel for your online course is the equivalent of setting up a lemonade stand in the middle of the desert where no one will ever find it. Sure, it may be super hot outside. Sure, your lemonade may be delicious. But if you’re not giving people a clear path to follow and that leads to your lemonade stand, they will never find it. This “build it and (hope) they will come” approach rarely translates into sales and enrolments, at least in the real world.
Joomla is one of the more popular WordPress alternatives, and it’s easy to see why. The platform gives you a great deal of control over content workflows and template layouts, which dictate the appearance of your Joomla site in a similar fashion to WordPress themes. Another popular feature of Joomla is its built-in Access Control List (ACL), which makes site administration and granting contributor access an easy process.
If you find WordPress too complicated, you can stop right here. The Joomla! CMS definitely has some nifty features built right in, most importantly, management for multilingual web pages – but it’s complicated! While WordPress sometimes almost feels like a website builder for beginners, you’ll find Joomla! much more complex. Just look at the screenshots below.
BoFu: Bottom of Funnel sales funnels are for hot traffic. The prospective customer likes you if they've made it this far. They are ready to buy. Typically, this is a sales funnel page where you offer a product/service and ask them to buy. In the process of ordering your main product or service, your sales funnel with present a variety of other offers to increase the order size. For example, order bumps, upsells, downsells (if they don't accept the upsell). Sales funnel templates make setting these up easy.
I won’t get into too much detail here, because we do have an entire article on how to sell your course on live webinars (see link below). But the basic premise is to invite your email subscribers to a live webinar where you will share some of your best advice upfront before presenting your course. The great thing about hosting live webinars is they allow you to spend some time educating and interacting with your prospective students (which helps them get to know, like and trust you) before you invite them to sign up for your course.
The blog feature is the most flexible we’ve seen. You can create all sort of layouts and use all the available elements (e.g. galleries, contact forms, video integration, etc) and have blogging features (e.g. tags, categories, comments, etc), excellent for publishing posts. It also boasts an integrated video and audio player (Pro plan only). Check out our direct comparison: Weebly vs WordPress.
This is an elegant sales funnel template is specifically designed for selling online courses. This 5-page funnel starts with an optimized Squeeze page in which the user can sign up for a free offer, then leads to an Upsell page with Ordering, Payment, and Order Confirmation pages. As part of the online course focus, it includes a membership area page with funnel training courses created by Russell Brunson (author of the popular ‘Secret Funnel Strategy’) on monetizing your traffic.
Another amazing thing about this website builder is that it also enables the users to animate texts and other elements. This surely adds to the efficiency and intriguing factor of this builder. With amazing options and tons of features to get you that perfect website, Wix is a great WordPress alternative as a website builder. With the latest update, you also get the feature ADI. This enables the user to add a website link so that the tool builds the exact website version for you to edit and customize.
The popular streaming site Netflix is another company that hits you with a popup before you ever hit the homepage. Everyone new to Netflix gets a free trial, so they want you to signup before you even see the homepage. You do have the ability to bypass this and get to the site. Once there, what they offer and their prices are clear, along with what shows and movies are the latest and greatest to stream right now. Should you click around and want to view something, you are prompted to log in or signup. Their strategy is clearly working when you see how many people have a Netflix account.
I found CMS Made Simple to be very easy to template, for instance. And I used ModX for years before using WP, and it is also very easy to template, and offers a lot of nice features. They will appeal to someone who wants to develop, but is generally uncomfortable in PHP. You can mostly get by with HTML and template tags. This tends to prevent the “white screen of death”.