WordPress, one of the leading platforms for websites, blogs and online shops has been the choice of millions all over the world. And why not? It offers tons of amazing features at your disposal. It is powerful, flexible and enables the user to own a piece of the internet, that is your very own website. What’s more is that there are plenty of Themes and Plugins that makes it even easier for you!
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Understanding the customer’s journey can help you optimize your digital marketing strategies and increase that conversion rate. In our experience, clients struggle to conceptualize the ecommerce sales funnel in a way that benefits the customer and their business. They see it as a streamlined process—an A to B—but picking it apart stage by stage is a much better method. In this post, we’re going to show you how understanding the typical customer journey will help you increase your ecommerce sales funnel's conversion rates and customer retention rates.
Our very own high conversion opt-in funnel template. This is a short, focussed funnel highly optimized for collecting sign-ups from website visitors, and can be connected to automated email services such as the highly recommend Drip. Drip can be used to automatically send an email campaign containing information, offers, and induce user micro-commitments at set times or intervals to each user signed up, and includes a full analytics package to enable easy optimization of each email. This funnel includes an Opt-In pop-up, and 3 subsequent funnel steps: a Bonus Offer page, a Thank You page, and Whitelist Instructions page. This funnel converts around 40-50% of our cold website traffic to Opt-Ins.