Our High Ticket Client sales funnel template does exactly this. Product details are presented in multiple information-rich videos on the main page which are then summarized in headlines and dot-points, backed up with strong and repeated calls-to-action. These lead to an optimized Sign-Up page which is coupled with additional information and persuasive language, and ends in a Thank You page which details next steps as well as offers potential upsells. In A-B testing with good content we’ve seen this funnel convert at a rate 2-5-fold higher than non-high-ticket optimized funnels.
Jeremy is Co-Founder of uSERP, a digital brand mention agency that helps companies land better media mentions. He is also the CMO at Wordable.io, a tool that directly exports Google Docs to WordPress. His expertise has been featured on Entrepreneur, ReadWrite, Orbit Media, HubSpot, Foundr, G2 Crowd, Drift, SEJ, Codeless, Shopify Enterprise, BigCommerce, Nimble, Keap, and dozens more.
In this post, we’ll be comparing the 14 most popular alternatives to WordPress available — covering general website building tools, content management systems, website management platforms and e-commerce platforms. In short, systems that can all be used by relatively inexperienced users as tools for building new websites. We’ll cover their basic features, their pros and cons and how each one compares to WordPress.
This seemingly simple sales funnel template uses the incredible power of so-called “micro-commitments” via interaction with a survey to drive users through your sales funnel. Inducing micro-commitments was pioneered by researchers such as Prof. Robert Cialdini (also known as “Godfather of Influence”), Regent’s Professor Emeritus of Psychology and Marketing at Arizona State University. This strategy addresses the axiom that a new customer will always have reservations about purchasing from a business the first time. Prof. Cialdin’'s work conclusively demonstrated that this major stumbling that can be overcome by getting them to first make small engagements with the business, for example participating in a survey, signing up for a free trial, or making an initial micro-payment of a few dollars to try out a service. Once these simple interactions have occurred, the customer is psychologically more disposed to further, more significant interactions with the business, such as a full purchase. (For a fascinating deep dive in the science behind this we thoroughly recommend his book, Influence: The Psychology of Persuasion).
Shopify offers a 14-day free trial, giving you access to all of its world class sales tools and features before you spend a cent. To keep using the platform, you’ll need to upgrade to one of the three plans available, which cost between $29 and $299 per month. The highest plan is only recommended for companies with monthly revenues of more than $10,000.
HelpScout starts their funnel with traffic. They have their blog and resource page that helps keep you clicking around their website. They make it very easy to see and easy to interact with and keep going on your journey around the site. The next step is the homepage. Their homepage is straightforward to understand. The design is quite clean and buttons to keep you moving around the site are quite prominent. When it comes to the last step of pricing and purchase, they never show a price menu; they just take you directly to a signup page. If you love the product and you’ve come this far, that is an aggressive but effective pricing strategy.
Finally, get on the phone with your existing and/or past clients and customers. Tell them you are doing some research to help create additional content and resources to help them, and ask them for 10-15 minutes of their time to learn more about their specific questions and challenges. You’d be surprised how much people are willing to open up when you simply ask them to.
You need to understand your audience like you do your very own yourself. You are aware of your dislikes and likes, you know what problems you face and you know the sort of people you will let help with those problems. If you learn to know your audience in the same manner, the chances of you establishing a genuine connection increase vastly. You will also be able to guide more people through your sales funnel and get those coveted ‘closed-wons’.
When it comes to WordPress, an all-in-one platform for website creation, blogging, content management and more, there are very few that competes. That being said, it has its advantages and disadvantages. Especially when it comes to a specific purpose focused project or site creation, sometimes less is more. And although WordPress is the first choice of millions all over the world, sometimes we cannot help but wonder, are there any alternatives?
It takes time to create, but once you have a functional sales funnel up and running, your only responsibility is to make sure that new people are entering your funnel on a regular basis. How you do that is completely up to you. You could write more blog posts. You could get interviewed on podcasts. You could start a Facebook Group. You could start a YouTube channel. You could use Facebook ads to promote your blog post. You could do all of these simultaneously and more. Do what you can, with whatever time and resources you have.
Join a few Facebook and/or LinkedIn Groups about your course topic or about a related topic that your target market is interested in. Pay attention to the questions that members are asking in these groups. If someone is publicly asking for feedback or help with a specific problem, you can bet that other people in your target market have that problem as well.
Dear Jeremy, Your list it very interesting and really helpful for non technical website creator, all your suggestion like wix, weebly, shopify dont need html or other coding skill you can create website easily within few clicks also benefits are to choice ready to use design and no major thinking require for hosting provider selection etc. But in the other end wordpress become very huge, recently i find very interesting statistics for wordpress market share in website developer compare to other CMS, see https://blogs.perceptionsystem.com/infographic/wordpress-cms-in-2016/ Year 2016 out of 100 domain in USA 20+ website build with wordpress...and as per wordpress community it will increase lots.
Jimdo delivers a way for you to build a beautiful website and have it optimized for the search engines. Your Jimdo experience starts by picking the design for your site; then you’re led through the process of having your site launched to the world. Jimdo is also a hosted solution, which means that they take care of the technical details and giving your site a home.
Mint is a financial website that helps you bring all things money into one place. Their homepage is laid out easy enough to be an excellent start to their funnel. Buttons you need to understand their services are at the top of the page, and those help you learn more and lead you to click around the website. The homepage serves as another great conductor. The graphics get to the heart of what Mint does, and it keeps everything important right at eye level.
Medium is a very interesting concept when it’s compared to its competitors. In short, it allows you to write and then publish your content alongside other authors at Medium.com. You also get to follow other people’s work and be a part of the Medium community. In other words, it’s a large web publication website where you’re one of the members and can submit your own content.