FuFu: Follow up Funnel sales funnels are for repeat customers. These funnels maximize the value of each customer over the lifetime of the relationship. To do this, you will follow-up and send customers to other sales funnels that offer more expensive products. For example, customers already purchased your $37 product in sales funnel #1. So in sales funnel #2, you can offer a $297 product. In sales funnel #3, you can offer a $997 product.
The blog feature is the most flexible we’ve seen. You can create all sort of layouts and use all the available elements (e.g. galleries, contact forms, video integration, etc) and have blogging features (e.g. tags, categories, comments, etc), excellent for publishing posts. It also boasts an integrated video and audio player (Pro plan only). Check out our direct comparison: Weebly vs WordPress.
It is preferably more simple, light-weight and is a clutter-free content management system. The flexibility is obviously not great as WordPress. But it is surely an amazing platform if you are willing to forgo the large but complex marketplace of WordPress. Best suited for beginners, bloggers or anyone looking to create a simple, elegant and easy-to-manage website, Ghost can be an awesome alternative for WordPress if you are looking for one!
BoFu: Bottom of Funnel sales funnels are for hot traffic. The prospective customer likes you if they've made it this far. They are ready to buy. Typically, this is a sales funnel page where you offer a product/service and ask them to buy. In the process of ordering your main product or service, your sales funnel with present a variety of other offers to increase the order size. For example, order bumps, upsells, downsells (if they don't accept the upsell). Sales funnel templates make setting these up easy.
Our very own high conversion opt-in funnel template. This is a short, focussed funnel highly optimized for collecting sign-ups from website visitors, and can be connected to automated email services such as the highly recommend Drip. Drip can be used to automatically send an email campaign containing information, offers, and induce user micro-commitments at set times or intervals to each user signed up, and includes a full analytics package to enable easy optimization of each email. This funnel includes an Opt-In pop-up, and 3 subsequent funnel steps: a Bonus Offer page, a Thank You page, and Whitelist Instructions page. This funnel converts around 40-50% of our cold website traffic to Opt-Ins.