Best website builder for makers, sellers and doers.

Lastly, let them know that if they ever want to stop receiving emails from you, all they have to do unsubscribe from your email list. Email marketing only works when the people on your email list have given you permission to contact them. In fact, most email service providers require that you send all new subscribers a confirmation email (asking them to confirm they want to receive emails from you) before they will even send them your welcome email.

Hi Donny, I think there are some drag and drop user interfaces for WordPress, but I haven't used them myself so I have no idea if they're good. But as far as I know, most WordPress users I know don't use these interfaces - maybe that's an indication that people rather bite the bullet to learn how to code or hire someone who does, rather than using these interfaces? I can't be completely sure, though. Using a hosted service really isn't terrible at all. If you are running an ecommerce store (sounds like you are since you are selling products?), platforms like Shopify is excellent. They're very scalable, and tons of tools for you to use. They have dedicated support teams so you can always reach out for dedicated help and they manage all the technical back end matters for you. Of course, if you prefer to have 100% control over everything including hosting and security, then something like WordPress will allow you to do that. Jeremy
Mint is a financial website that helps you bring all things money into one place. Their homepage is laid out easy enough to be an excellent start to their funnel. Buttons you need to understand their services are at the top of the page, and those help you learn more and lead you to click around the website. The homepage serves as another great conductor. The graphics get to the heart of what Mint does, and it keeps everything important right at eye level.
Not having a sales funnel for your online course is the equivalent of setting up a lemonade stand in the middle of the desert where no one will ever find it. Sure, it may be super hot outside. Sure, your lemonade may be delicious. But if you’re not giving people a clear path to follow and that leads to your lemonade stand, they will never find it. This “build it and (hope) they will come” approach rarely translates into sales and enrolments, at least in the real world.
This was one of the most profitable funnels Clickfunnels has ever seen, and formed the basis of a supplement ecommerce business that generated >$500,000 a month in revenue. Clean and highly optimized, it combines multiple marketing strategies in a single relatively simple-looking page – a micro-commitment, a free offer, a video, money-back guarantee, call-to-action, and sense-of-urgency techniques. This mega-converting page leads to an optimized Sales page and not one but two Upsell pages, and then a Thank You page.

Ghost is another popular open-source CMS, geared more towards creating stylish blogs or online publications (as opposed to complex websites). It comes with versatile features for customizing page layouts, scheduling posts, injecting analytics code, and more – all from one streamlined interface. Ghost also makes it easy to optimize and produce content on multiple distribution channels (maximizing your readership in the process).


In this post, we’ll be comparing the 14 most popular alternatives to WordPress available — covering general website building tools, content management systems, website management platforms and e-commerce platforms. In short, systems that can all be used by relatively inexperienced users as tools for building new websites. We’ll cover their basic features, their pros and cons and how each one compares to WordPress.	

Hi Gina, Thanks for your comment and sharing your thoughts. Hiring an expert developer is always good, but it does have its challenges. Financial investment is just one of them. It's not a big problem if a company is well established already and is cash flowing to re-invest its profits into technology. But not all companies have that level of budget to commit, and not all companies are well established (yet). A lot of users are just starting out and just don't have that level of resource to get their websites off the ground. In such circumstance, I think our list above makes a lot of sense. No doubt, your comment is also valid, but I think that's more applicable for well established businesses. We have a full discussion of the cost of building a website that compares the cost of hiring a developer versus using a DIY website builder such as the ones I suggested above. I also wrote an article about the idea of hiring a designer / developer - when it's appropriate, and when it isn't appropriate. It's just my own view and what I would advise my friends and family if they were to ask me. Of course, every single person that's looking to build a website has different needs, motivations and resources. Thanks for adding to this discussion! Jeremy

Thanks, Jeremy, for your excellent article, but I still have a couple of questions. We use Dreamhost for our website, which was built in 1999 (seriously) and we keep it semi-current using SeaMonkey's editor. Last year we added an ECWID shopping cart to replace the really difficult to use PayPal shopping cart system, which has helped, but a replacement website that's easy to change is what we really need. It seems that all of these site builders want to host us, when what I need is a program I can use to create the new site and replace my existing one. Is there a standalone site building program you recommend? How about an easy to use interface to put between me and Wordpress? (That seems like it would be an excellent tool for someone to develop.) Or should I just buy a copy of Wordpress for Dummies and start fresh? Any suggestions will be greatly appreciated.
Your content doesn’t necessarily have to be a blog post either. If you want, you can publish a podcast episode (audio content), or perhaps a video. The type of content you create is not super important. The important thing is that the content you create actually helps your target market. Try to create the best piece of content on the web about that specific problem that you identified in Step 1.
HelpScout starts their funnel with traffic. They have their blog and resource page that helps keep you clicking around their website. They make it very easy to see and easy to interact with and keep going on your journey around the site. The next step is the homepage. Their homepage is straightforward to understand. The design is quite clean and buttons to keep you moving around the site are quite prominent. When it comes to the last step of pricing and purchase, they never show a price menu; they just take you directly to a signup page. If you love the product and you’ve come this far, that is an aggressive but effective pricing strategy.
Finally, I would like also to draw attention to another interesting CMS that I used a decade ago and really enjoyed using at the time: it was originally known as Article Manager, and its current incarnation is CMS Builder, from InteractiveTools (a company based in Vancouver). At the time I was using it, I remember that the developers were very helpful, and the forum was lively and helpful too. Now that I am using WP, I would not really consider moving to CMS Builder (although I own a license), since WP offers much more in my view. But some people might have reasons to prefer it. However, one should pay attention to the fact that some of the add-ons can make it more expensive than the initial $200 price for a single site.
It is widely popular and the WordPress Gutenberg editor is also inspired by the Medium post editor. And if you are looking to reach out to a wider range of audience, then Medium wins it hands down. While WordPress has a large range of users overall, Medium has an average of 60 million blog readers per month. This alongside other awesome features makes it an awesome blogging alternative for WordPress.
After Joomla, another name that pops up as a great WordPress alternative is Drupal! It is also an open-source CMS that you can use to deliver a more ambitious digital experience. Although it is suitable for almost everyone, it is not as beginner-friendly as users would prefer. Mostly recommended for experts, Drupal lets you create blogs, personal websites, forums and even social networking sites.
I agree with you that Pulse CMS offers an interesting way to go, without databases. Before moving all my sites to WP over the past two years, I had always felt reluctant to use databases: but testing WP had convinced me to go ahead. Although I do not use it at this point (I played a little bit with previous versions), I bought a Pulse CMS license, if only in order to support that interesting project. I do not rule out using it for a site some day, at least experimentally.
If you’re knowledgeable about site building and e-commerce, you’ll find solutions on this list that give you better extension possibilities, more overall features, and the freedom to potentially do anything you want with your online store (since you’d be hosting it on your own server). That said, if you’re just getting into selling things online and want to do everything yourself, Shopify can often be a great place to start for new businesses and less technically-savvy folk!
Magnolia CMS is a big one. It’s best suited for large scale enterprises, as not only is the functionality massive, but so is the price tag, which is revealed only after a consultation. However, if you need a large site or something that can handle a lot of functions and capabilities, this is a top choice. If you’re only looking for a simple WordPress replacement, though, this may be too much.

Jimdo delivers a way for you to build a beautiful website and have it optimized for the search engines. Your Jimdo experience starts by picking the design for your site; then you’re led through the process of having your site launched to the world. Jimdo is also a hosted solution, which means that they take care of the technical details and giving your site a home.


This is a super simple funnel designed specifically to increase conversions for Amazon storeowners. The main page advertises a coupon deal that offers a discounted product in exchange for the customer details to add to your customer lead database. It also includes a Thank You page and PPC Opt-In, can be connected directly to your Amazon account via the Zapier app, and funnels people to your Amazon storefront for those all-important reviews. It has been formatted and optimized for mobile use.
Not having a sales funnel for your online course is the equivalent of setting up a lemonade stand in the middle of the desert where no one will ever find it. Sure, it may be super hot outside. Sure, your lemonade may be delicious. But if you’re not giving people a clear path to follow and that leads to your lemonade stand, they will never find it. This “build it and (hope) they will come” approach rarely translates into sales and enrolments, at least in the real world.

Groupon may not be as trendy as it once was, but it is still generating millions in sales each month. They get you with an email popup before you ever click on the page. If you bypass the popup, you get to the homepage. It’s laid out very clean and with buttons at the top that very clearly help you find other things you need on the site. The ads that populate are also helpful in getting you to click, therefore generating revenue for their company and closing the sale.


Make sure your site is mobile-optimized. How long someone stays on your site and what they do there (click, for instance) matters. Google reads this as engagement, and the more engagement you have, the higher you rank. Why? Because engagement indicates that they content is answering the query the user input. If your site isn’t mobile-optimized, folks won’t stay on your site long and Google will lower your ranking.

Finally, get on the phone with your existing and/or past clients and customers. Tell them you are doing some research to help create additional content and resources to help them, and ask them for 10-15 minutes of their time to learn more about their specific questions and challenges. You’d be surprised how much people are willing to open up when you simply ask them to.
This was one of the most profitable funnels Clickfunnels has ever seen, and formed the basis of a supplement ecommerce business that generated >$500,000 a month in revenue. Clean and highly optimized, it combines multiple marketing strategies in a single relatively simple-looking page – a micro-commitment, a free offer, a video, money-back guarantee, call-to-action, and sense-of-urgency techniques. This mega-converting page leads to an optimized Sales page and not one but two Upsell pages, and then a Thank You page.
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