“Some of our guests have huge social media followings so we use their fans to get more listeners. It’s not an exact science but when we invite guests, we check how many followers they have on their social media accounts sometimes. We alternate guests that will help us grow our audience base with other guests who provide quality content but don’t have much social media presence.”
Thanks, Jeremy, for your excellent article, but I still have a couple of questions. We use Dreamhost for our website, which was built in 1999 (seriously) and we keep it semi-current using SeaMonkey's editor. Last year we added an ECWID shopping cart to replace the really difficult to use PayPal shopping cart system, which has helped, but a replacement website that's easy to change is what we really need. It seems that all of these site builders want to host us, when what I need is a program I can use to create the new site and replace my existing one. Is there a standalone site building program you recommend? How about an easy to use interface to put between me and Wordpress? (That seems like it would be an excellent tool for someone to develop.) Or should I just buy a copy of Wordpress for Dummies and start fresh? Any suggestions will be greatly appreciated.
Make sure your site is mobile-optimized. How long someone stays on your site and what they do there (click, for instance) matters. Google reads this as engagement, and the more engagement you have, the higher you rank. Why? Because engagement indicates that they content is answering the query the user input. If your site isn’t mobile-optimized, folks won’t stay on your site long and Google will lower your ranking.
I am biased towards WordPress, just FYI. I train new bloggers and website owners (non-profits and small businesses, etc) in setting up WordPress.org with an SSL and I do it in an 8-hour class. My point being I recommend you setup: 1) WordPress.org NOT WordPress.com; 2) Go with 1and1.com “Unlimited” + SSL (costs about $62 for 12 months, includes: domain name, SSL Certificate + web hosting). This will get you a web hosting account with a domain name, SSL and 1-year of web hosting for the cost of a SSL Certificate (most are $60+). Why SSL? because your site will display https and you can process online payments using Stripe.com (Payment processor similar to PayPal, Authorize.net, etc). I have setup at least 6 of these accounts exactly like this for attendees and clients. This will work for you and it will not have any ads popping up unless you put them there. Any questions just reply.
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Many companies moved or started their blog on the Medium platform. The lucky ones among them could still publish on their own sub-domain name. But that suddenly changed a while back: now you have to publish on the Medium.com domain, which is a terrible idea if SEO is important to you. Also you get annoying mobile pop-ups pushing you into installing the Medium app.
As you may already know, we offer a Done-For-You Sales Funnel Service for clients who want AutoGrow to custom-craft a funnel that will automate their sales or client lead generation, get them better quality prospects, and let them own a sales pipeline packed full of clients. You know that when it comes to creating funnels and implementing sales funnel strategies, we are the ones!
Jeremy is Co-Founder of uSERP, a digital brand mention agency that helps companies land better media mentions. He is also the CMO at Wordable.io, a tool that directly exports Google Docs to WordPress. His expertise has been featured on Entrepreneur, ReadWrite, Orbit Media, HubSpot, Foundr, G2 Crowd, Drift, SEJ, Codeless, Shopify Enterprise, BigCommerce, Nimble, Keap, and dozens more.
I am a Blogger to Joomla to WordPress user and I can definitely say that WordPress is the Big Boss of the lot. I am a web designer who started with HTML and no PHP knowledge, but got hooked to WordPress due to its ease of use and simple learning curve. Even a novice with basic knowledge of html and php can find it easy to adapt quickly to WordPress. I am here to stay with WordPress 🙂
Joomla is ideal if you’re looking to build a large-scale or complex site, without the need to do any excessive coding. The default platform has a slight edge on WordPress when it comes to group administration and development. For instance, there’s even a dedicated messenger function to enhance collaboration. If you are interested in setting up a Joomla website, check out our Joomla tutorial.
Your content doesn’t necessarily have to be a blog post either. If you want, you can publish a podcast episode (audio content), or perhaps a video. The type of content you create is not super important. The important thing is that the content you create actually helps your target market. Try to create the best piece of content on the web about that specific problem that you identified in Step 1.
Do a Google search to find the top blogs, forums, and publications about your course topic. Read the most popular articles on those sites (as shown by the number of comments and shares on social media). Then, read the comment section of those articles. You’ll often find feedback (positive and negative) in the comment section, along with questions that were asked by people in your target market.