But we cannot deny that the end result is great once you get the hang of it. Being an all-in-one platform, WordPress has its pros and cons. If you are focused on a specific purpose then too much of WordPress features might just get you all jumbled up. So today we wanted to give out options that are similar in features but are concentrated more on a specific purpose like blogging, eCommerce, or simply website creation!
Joomla is one of the more popular WordPress alternatives, and it’s easy to see why. The platform gives you a great deal of control over content workflows and template layouts, which dictate the appearance of your Joomla site in a similar fashion to WordPress themes. Another popular feature of Joomla is its built-in Access Control List (ACL), which makes site administration and granting contributor access an easy process.
It takes time to create, but once you have a functional sales funnel up and running, your only responsibility is to make sure that new people are entering your funnel on a regular basis. How you do that is completely up to you. You could write more blog posts. You could get interviewed on podcasts. You could start a Facebook Group. You could start a YouTube channel. You could use Facebook ads to promote your blog post. You could do all of these simultaneously and more. Do what you can, with whatever time and resources you have.
Do a Google search to find the top blogs, forums, and publications about your course topic. Read the most popular articles on those sites (as shown by the number of comments and shares on social media). Then, read the comment section of those articles. You’ll often find feedback (positive and negative) in the comment section, along with questions that were asked by people in your target market.
WordPress is software designed for everyone, emphasizing accessibility, performance, security, and ease of use. We believe great software should work with minimum set up, so you can focus on sharing your story, product, or services freely. The basic WordPress software is simple and predictable so you can easily get started. It also offers powerful features for growth and success.
Mint is a financial website that helps you bring all things money into one place. Their homepage is laid out easy enough to be an excellent start to their funnel. Buttons you need to understand their services are at the top of the page, and those help you learn more and lead you to click around the website. The homepage serves as another great conductor. The graphics get to the heart of what Mint does, and it keeps everything important right at eye level.
Based on what you learn about customers during your interactive content, send personalized purchase suggestions. Create how-to videos, product guides, and even finders to assist purchasing decisions. This is the crux of content marketing: Produce useful, personalized content that speaks to your audience and draws them into the ecommerce sales funnel.
In brief, we are inclined to go along with someone’s suggestion if we think that person is a credible expert (authority), if we regard him or her as a trusted friend (liking), if we feel we owe them one (reciprocity), or if doing so will be consistent with our beliefs or prior commitments (consistency). We are also inclined to make choices that we think are popular (consensus [social proof]), and that will net us a scarce commodity (scarcity).
Amazon FBA Private Label Sales Funnel Example
Don’t get us wrong. Branding is important. But there’s a time and a place. And product descriptions are often not the place.Product descriptions should be written to help the customer understand the value of your product. You don’t do that by focusing on features because customers don’t immediately connect with features. Instead, focus on the benefits.
“Some of our guests have huge social media followings so we use their fans to get more listeners. It’s not an exact science but when we invite guests, we check how many followers they have on their social media accounts sometimes. We alternate guests that will help us grow our audience base with other guests who provide quality content but don’t have much social media presence.”
Our High Ticket Client sales funnel template does exactly this. Product details are presented in multiple information-rich videos on the main page which are then summarized in headlines and dot-points, backed up with strong and repeated calls-to-action. These lead to an optimized Sign-Up page which is coupled with additional information and persuasive language, and ends in a Thank You page which details next steps as well as offers potential upsells. In A-B testing with good content we’ve seen this funnel convert at a rate 2-5-fold higher than non-high-ticket optimized funnels.
It also includes hosting, themes as well as apps to help you get your site up and running. Although not as advanced as WordPress blogging platform, the blogging capabilities of BigCommerce is pretty great. It is easy to use and is secure as it is protected by multiple layers of security. Managing and running an efficient and successful online shop is easier and we can say that it is a pretty great alternative to WordPress in this niche!
The popular streaming site Netflix is another company that hits you with a popup before you ever hit the homepage. Everyone new to Netflix gets a free trial, so they want you to signup before you even see the homepage. You do have the ability to bypass this and get to the site. Once there, what they offer and their prices are clear, along with what shows and movies are the latest and greatest to stream right now. Should you click around and want to view something, you are prompted to log in or signup. Their strategy is clearly working when you see how many people have a Netflix account.
Finally, I would like also to draw attention to another interesting CMS that I used a decade ago and really enjoyed using at the time: it was originally known as Article Manager, and its current incarnation is CMS Builder, from InteractiveTools (a company based in Vancouver). At the time I was using it, I remember that the developers were very helpful, and the forum was lively and helpful too. Now that I am using WP, I would not really consider moving to CMS Builder (although I own a license), since WP offers much more in my view. But some people might have reasons to prefer it. However, one should pay attention to the fact that some of the add-ons can make it more expensive than the initial $200 price for a single site.
All that being said, October’s gets pretty rough the closer you look. The community isn’t deep or broad enough to support a wide enough range of prebuilt plugins or themes, and to make that worse the October crew has set up a weird cloud-based “project” validation thing, in the interest of being security conscious I believe. Regardless of the intent, it makes it super-difficult for newbies to figure out how add, update, or edit any of the plugins on their site. And heaven help you if you decide to ‘detach’ your site from a project … ::sigh::