The one thing you didn’t discuss much in your article is how easy for the client it is, using the CMS *after* the developer walks away. One reason I love WP is I can show you how to add a new blogpost in 10m flat, regardless of your tech ability – and barring that, set up an email drop so it’s even simpler. October fits the mold of Joomla, Drupal, and a few others with a learning curve that’ll be quite a bit steeper for some clients.
Make sure your site is mobile-optimized. How long someone stays on your site and what they do there (click, for instance) matters. Google reads this as engagement, and the more engagement you have, the higher you rank. Why? Because engagement indicates that they content is answering the query the user input. If your site isn’t mobile-optimized, folks won’t stay on your site long and Google will lower your ranking.
Our very own high conversion opt-in funnel template. This is a short, focussed funnel highly optimized for collecting sign-ups from website visitors, and can be connected to automated email services such as the highly recommend Drip. Drip can be used to automatically send an email campaign containing information, offers, and induce user micro-commitments at set times or intervals to each user signed up, and includes a full analytics package to enable easy optimization of each email. This funnel includes an Opt-In pop-up, and 3 subsequent funnel steps: a Bonus Offer page, a Thank You page, and Whitelist Instructions page. This funnel converts around 40-50% of our cold website traffic to Opt-Ins.