If you don’t have a design muscle in your body, you might experience some difficulties making a Squarespace site look good (due to the platform’s reliance on good stock imagery to be part of your site’s final look). Also, Squarespace offers a good range of features from the get-go, but above that, there’s not much you can do when there’s a feature missing. Just like with Wix, if you want a site that can grow alongside your business, this might not be quite the solution you’re looking for.
Understanding the customer’s journey can help you optimize your digital marketing strategies and increase that conversion rate. In our experience, clients struggle to conceptualize the ecommerce sales funnel in a way that benefits the customer and their business. They see it as a streamlined process—an A to B—but picking it apart stage by stage is a much better method. In this post, we’re going to show you how understanding the typical customer journey will help you increase your ecommerce sales funnel's conversion rates and customer retention rates.
This seemingly simple sales funnel template uses the incredible power of so-called “micro-commitments” via interaction with a survey to drive users through your sales funnel. Inducing micro-commitments was pioneered by researchers such as Prof. Robert Cialdini (also known as “Godfather of Influence”), Regent’s Professor Emeritus of Psychology and Marketing at Arizona State University. This strategy addresses the axiom that a new customer will always have reservations about purchasing from a business the first time. Prof. Cialdin’'s work conclusively demonstrated that this major stumbling that can be overcome by getting them to first make small engagements with the business, for example participating in a survey, signing up for a free trial, or making an initial micro-payment of a few dollars to try out a service. Once these simple interactions have occurred, the customer is psychologically more disposed to further, more significant interactions with the business, such as a full purchase. (For a fascinating deep dive in the science behind this we thoroughly recommend his book, Influence: The Psychology of Persuasion).
In brief, we are inclined to go along with someone’s suggestion if we think that person is a credible expert (authority), if we regard him or her as a trusted friend (liking), if we feel we owe them one (reciprocity), or if doing so will be consistent with our beliefs or prior commitments (consistency). We are also inclined to make choices that we think are popular (consensus [social proof]), and that will net us a scarce commodity (scarcity).
Amazon FBA Private Label Sales Funnel Example
Medium is one of the fast-growing online publishing platforms that allows any users to create stories and post them on their own personal web space. So if you are looking for a blogging alternative for WordPress, this is a pretty good option. It is easy to use, understand and also features built-in social networking feature. Although branding and promoting is not the ideal purpose at Medium, if you are simply looking to share contents then it is a great platform. Of course here, users lack the flexibility and the control over a specific content or profile.
Now I don’t want to pretend as if there weren’t any cases where WordPress is the only real option – there definitely are. If, for example, you want to run a website with a searchable database for real estate offerings. It’s also a great choice if you need a complex member area. You can find some tips on WordPress solutions in our Beginner’s Guide to WordPress.
Fun fact: I once received a nasty email on Christmas morning from someone on my email list. They received an automated email from me that morning (they subscribed to my list a few days prior) and they didn’t realize that it was an automated email. They thought that I actually wrote and sent that email to them on Christmas morning, and they were livid. I did end up apologizing to them, and explaining that it was an automated email. But trust me, in most cases it’s best to just unsubscribe these people from your email list and get on with your day.
In sales funnels, you don’t have to worry about designing your site as there are a lot of templates to choose from and also has amazing features that you can use to create nice sales funnels. It doesn’t matter how skilled you are or not because you can make good pages in just a few clicks and is customizable. Aside from this feature, sales funnels can integrate other features such as automated responses and payment gateways. These are some of the things you need to consider when you are looking for a new landing page builder. Let's go over some more features you will find in sales funnels.
When it comes to themes, although the market is not as huge as WordPress, Weebly has a decent amount of amazing themes to choose from and customize. The tools are all super user-friendly and easy to follow. Simply put, Weebly makes a pretty great alternative for WordPress and is suitable for smaller websites. Although not as flexible as WordPress, if you are aiming for minimal and simplistic sites, then it is definitely a good start. To give you a bit more insight, here are some pros and cons of using Weebly!
I am a Blogger to Joomla to WordPress user and I can definitely say that WordPress is the Big Boss of the lot. I am a web designer who started with HTML and no PHP knowledge, but got hooked to WordPress due to its ease of use and simple learning curve. Even a novice with basic knowledge of html and php can find it easy to adapt quickly to WordPress. I am here to stay with WordPress 🙂
I use ExpressionEngine for most of the professional sites I’ve developed over the past 10+ years or so (I think Craft is based off EE, or developed by one of the EE programmers — I forget the details). Started out with that one because it’s easy to create templates and you know exactly what’s going on under the hood. WP was not an option earlier because it was an easily hackable mess. I finally took another look at WP because 1) I’d seen so many complex, well-crafted sites and 2) ExpressionEngine got too pricy for many of my non-profit organization clients. I just wish WP code wasn’t so convoluted — it’s not elegant code, but any means, and there is way too much stuff loaded that doesn’t serve any purpose. I guess I just have to get used to it.
However, WordPress might not always be the right option for you. Although it is surely one of the most popular CMS platforms, there are certain circumstances where you want to see if there are better options for you out there! Especially if you are new to creating and running a website, it might take longer than you think to actually get things right at first. Although there are plenty of helpful tutorial sites like Beautiful Themes and WPBeginner dedicated especially for the purpose, sometimes it is a hassle.
You are mistaking the problems with WordPress as something that is inherit in PHP. That might have been true years ago, but modern php (php7 and hhvm) is a very powerful and mature language with rock solid performance, and in the case of hhvm that performance is equal to native,and in many cases faster than even C++. When written correctly and running in the right architecture it scales seemlessly and delivers low latency and high throughput. Sorry if you thought you could pay some indian 3 bucks an hour to slap together a wordpress site and be the next facebook.
Comparatively not so advanced, Squarespace is ideal with the simplest method to build a basic website. Unlike traditional Page Builder, you do not need to sign up for hosting, purchase a domain or go through the extra hassle. Instead, you simply create an account on Squarespace and that’s about it. After answering a few more questions on your preference you end up with a working website in a matter of minutes. While it includes a drag and drop builder that you can use to add and customize the elements of the site, it does not provide much control to the users.
Thx for your article Colin 🙂 As u said Joomla is great for an intranet-like web site. I made a lot of knowledge bases and a bunch of intranets with Joomla and since 1.6 version, new ACL Management helped a lot i must say. I found out very lately about WP and i think it’s like going Mac after a long period of Windows struggling (kind of). Anyway there is also a very good database based/self hosted CMS which deserves IMHO some interest: MODx. Not very well known but probably the most flexible CMS when it comes to templating. You literally design your website in Photoshop, export the HTML then put wherever you want some snippets and Boom! Incredible tool. Learning curve is however longer than Drupal, Joomla or WP obviously. WP ecosystem and simplicity out of the box + universality made it the winner. Just a thought 🙂 thx again for sharing.
All that being said, October’s gets pretty rough the closer you look. The community isn’t deep or broad enough to support a wide enough range of prebuilt plugins or themes, and to make that worse the October crew has set up a weird cloud-based “project” validation thing, in the interest of being security conscious I believe. Regardless of the intent, it makes it super-difficult for newbies to figure out how add, update, or edit any of the plugins on their site. And heaven help you if you decide to ‘detach’ your site from a project … ::sigh::