This is a hugely successful template that perfectly and simply implements the idea of a “squeeze page”, in this case promoting a free offer for the price of shipping only. In reality, the cost of the item is actually included in the shipping cost. Provided the item is cheap enough (for example a short book which can be mass-printed for just a couple of dollars per unit), it can even sometimes include a small amount of profit, however the main purpose is to induce a ‘micro-commitment’ from the user (see "3:Affiliate Survey Funnel" below for more information on this strategy).
You surely have heard the name before! Joomla is yet another powerful and popular name when it comes to CMS platforms. It is free, multi-purpose and is built on the model-view-controller web application framework. Already with millions of users by its side, it will be celebrating it’s 14th year of establishment this year! Although not as widely popular as WordPress, it is equally competitive and is a great alternative!
You are mistaking the problems with WordPress as something that is inherit in PHP. That might have been true years ago, but modern php (php7 and hhvm) is a very powerful and mature language with rock solid performance, and in the case of hhvm that performance is equal to native,and in many cases faster than even C++. When written correctly and running in the right architecture it scales seemlessly and delivers low latency and high throughput. Sorry if you thought you could pay some indian 3 bucks an hour to slap together a wordpress site and be the next facebook.
Thx for your article Colin 🙂 As u said Joomla is great for an intranet-like web site. I made a lot of knowledge bases and a bunch of intranets with Joomla and since 1.6 version, new ACL Management helped a lot i must say. I found out very lately about WP and i think it’s like going Mac after a long period of Windows struggling (kind of). Anyway there is also a very good database based/self hosted CMS which deserves IMHO some interest: MODx. Not very well known but probably the most flexible CMS when it comes to templating. You literally design your website in Photoshop, export the HTML then put wherever you want some snippets and Boom! Incredible tool. Learning curve is however longer than Drupal, Joomla or WP obviously. WP ecosystem and simplicity out of the box + universality made it the winner. Just a thought 🙂 thx again for sharing.
This ‘free plus shipping’ type approach has been empirically proven in a variety Psychology of Marketing studies and has been recently popularized by researchers such as Dr. Dan Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of the hugely influential book Predictably Irrational. We’ve seen this approach drive increases in sales of an upsell product 3-4-fold.
3 Sales Funnels That Earned Over $2,000,000 Revealed! PLUS What Traffic Sources Work Best
Jeremy is Co-Founder of uSERP, a digital brand mention agency that helps companies land better media mentions. He is also the CMO at Wordable.io, a tool that directly exports Google Docs to WordPress. His expertise has been featured on Entrepreneur, ReadWrite, Orbit Media, HubSpot, Foundr, G2 Crowd, Drift, SEJ, Codeless, Shopify Enterprise, BigCommerce, Nimble, Keap, and dozens more.