Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
Craft CMS is a feature-rich, open-source platform. In addition to offering a sleek interface for building HTML and creating content APIs, Craft CMS enables you to preview all changes made to your site in real time. Craft CMS also lets you run and manage multiple sites from a single installation and has built-in localization features for simple site translation.
My general opinion of October is it’s basically the ugly stepchild of WordPress – and is trying *really* hard to live up to big brother. It has a lot of the right pieces in place, though like Craft it tries harder to be developer friendly, so code editing is built in to the admin, up to and including snap-ins to build your own plugins as needed, theoretically without ever jumping out to brackets or whatnot.
If Wix does not make to your cut, then Weebly is also an awesome WordPress alternative for you. It is a fully hosted online site builder that enables the users to easily create and build the ideal site. Much like WordPress, Weebly also has a selection of tools built-in that helps with various features. However, where it differs is that while WordPress has a huge range of third-party software and plugins, Weebly is not as competent. However, it does make up for it with the stunning and excellent design structure. The Drag and Drop Page builder makes the process as easy as a breeze.
What Is The Best WordPress Page Builder - Beaver Builder, Divi, Elementor, Thrive Architect Compared
The best CMS software knows they are only made better by expanding their basic offerings. For true customization and full ability to meet your unique needs, there should be some level of add-on you can integrate. Each website is going to be a little different, and you’re going to have specific functionality needs, so having access to apps and extensions that make those needs possible is key.
I am looking for a replacement for WordPress, or to simply implement WordPress on my new site so I can tell bloated, overpriced godaddy to take a hike. Like you, I would much rather run nothing in PHP. I realize that other technologies like Java servlets are not as easy, but given most people using WordPress are not using PHP, I can’t believe they simply left it as the only underlying technology. It is always being attacked and perpetually buggy.
This funnel uses the “Urgency Principle” highly effectively, in this case using Scarcity (the page offers a limited number of vouchers and updates the number as it decreases in realtime) rather than Urgency (a countdown until an offer expires). Scarcity and Urgency are among the most effective tools for inducing rapid action on the part of a customer. When there’s limited numbers of a product its perceived value increases. This principle is evokes the powerful emotion of fear – in this case the fear of missing out on a good deal.
If you’re knowledgeable about site building and e-commerce, you’ll find solutions on this list that give you better extension possibilities, more overall features, and the freedom to potentially do anything you want with your online store (since you’d be hosting it on your own server). That said, if you’re just getting into selling things online and want to do everything yourself, Shopify can often be a great place to start for new businesses and less technically-savvy folk!
Your content doesn’t necessarily have to be a blog post either. If you want, you can publish a podcast episode (audio content), or perhaps a video. The type of content you create is not super important. The important thing is that the content you create actually helps your target market. Try to create the best piece of content on the web about that specific problem that you identified in Step 1.
Now I don’t want to pretend as if there weren’t any cases where WordPress is the only real option – there definitely are. If, for example, you want to run a website with a searchable database for real estate offerings. It’s also a great choice if you need a complex member area. You can find some tips on WordPress solutions in our Beginner’s Guide to WordPress.
This seemingly simple sales funnel template uses the incredible power of so-called “micro-commitments” via interaction with a survey to drive users through your sales funnel. Inducing micro-commitments was pioneered by researchers such as Prof. Robert Cialdini (also known as “Godfather of Influence”), Regent’s Professor Emeritus of Psychology and Marketing at Arizona State University. This strategy addresses the axiom that a new customer will always have reservations about purchasing from a business the first time. Prof. Cialdin’'s work conclusively demonstrated that this major stumbling that can be overcome by getting them to first make small engagements with the business, for example participating in a survey, signing up for a free trial, or making an initial micro-payment of a few dollars to try out a service. Once these simple interactions have occurred, the customer is psychologically more disposed to further, more significant interactions with the business, such as a full purchase. (For a fascinating deep dive in the science behind this we thoroughly recommend his book, Influence: The Psychology of Persuasion).
You surely have heard the name before! Joomla is yet another powerful and popular name when it comes to CMS platforms. It is free, multi-purpose and is built on the model-view-controller web application framework. Already with millions of users by its side, it will be celebrating it’s 14th year of establishment this year! Although not as widely popular as WordPress, it is equally competitive and is a great alternative!
Although Craft CMS is not that famous, it is extensively being used by Netflix and Salesforce websites. It is developer friendly due to its extensive back end features for your application. It does not provide any front-end themes. Unlike WordPress, it does not have a predefined content type and hence it allows the user to set up their own content by making use of 18 different types of fields. It provides user view to the admin console and also enables side by side changes that they can make. The admin can create groups that can help in restricting or enabling different users from accessing some specific features. It supports different environments which can help in creating site locally. It deploys to staging and then to production. The flexible fields can also help in creating perfect interfaces with complete developer control.
Wix is one of the oldest and widely used websites which is used to build sites. It was launched in 2006 and has been in the industry since then. One of the best catches of Wix is that it provides animation features that animate texts and other elements. It is one of the most intriguing factors of Wix. The latest ADI feature enables the user to add a website link so that the tool can help you in building the exact version of the site of which you can edit and customize it. Wix is extremely user-friendly and easy and that is the reason it attracts so many beginners to try it. It has an extensive market which helps in finding different extensions and helps the users out with it. The templates provided by it are very well designed and have a great range available. The post editor and dashboard of Wix are user-friendly.
Shift your focus from content quantity to content quality. Previously, Google rewarded sites for their breadth of content. No more. Today, sites with well-researched, organized content, with an emphasis on multi-media, are in favor. Why? Because backlinks matter (as you can see in the Ahrefs chart above). And you only get backlinks from quality sites when you publish quality content.
It takes time to create, but once you have a functional sales funnel up and running, your only responsibility is to make sure that new people are entering your funnel on a regular basis. How you do that is completely up to you. You could write more blog posts. You could get interviewed on podcasts. You could start a Facebook Group. You could start a YouTube channel. You could use Facebook ads to promote your blog post. You could do all of these simultaneously and more. Do what you can, with whatever time and resources you have.
You need to understand your audience like you do your very own yourself. You are aware of your dislikes and likes, you know what problems you face and you know the sort of people you will let help with those problems. If you learn to know your audience in the same manner, the chances of you establishing a genuine connection increase vastly. You will also be able to guide more people through your sales funnel and get those coveted ‘closed-wons’.
I use ExpressionEngine for most of the professional sites I’ve developed over the past 10+ years or so (I think Craft is based off EE, or developed by one of the EE programmers — I forget the details). Started out with that one because it’s easy to create templates and you know exactly what’s going on under the hood. WP was not an option earlier because it was an easily hackable mess. I finally took another look at WP because 1) I’d seen so many complex, well-crafted sites and 2) ExpressionEngine got too pricy for many of my non-profit organization clients. I just wish WP code wasn’t so convoluted — it’s not elegant code, but any means, and there is way too much stuff loaded that doesn’t serve any purpose. I guess I just have to get used to it.
Understanding the customer’s journey can help you optimize your digital marketing strategies and increase that conversion rate. In our experience, clients struggle to conceptualize the ecommerce sales funnel in a way that benefits the customer and their business. They see it as a streamlined process—an A to B—but picking it apart stage by stage is a much better method. In this post, we’re going to show you how understanding the typical customer journey will help you increase your ecommerce sales funnel's conversion rates and customer retention rates.
This ‘free plus shipping’ type approach has been empirically proven in a variety Psychology of Marketing studies and has been recently popularized by researchers such as Dr. Dan Ariely, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and author of the hugely influential book Predictably Irrational. We’ve seen this approach drive increases in sales of an upsell product 3-4-fold.
3 Sales Funnels That Earned Over $2,000,000 Revealed! PLUS What Traffic Sources Work Best