Amongst most of the website builders, another name that comes to mind is Squarespace. The versatile builder for blogs, portfolio sites as well as online stores, has managed to rise in its popularity in the recent years. Despite the huge difference, this being a closed source software while WordPress is an open source; it certainly is a great alternative to WordPress Page builder. That’s right, for the casual users the overall functionality and the flexibility is the main aspect.
Mint is a financial website that helps you bring all things money into one place. Their homepage is laid out easy enough to be an excellent start to their funnel. Buttons you need to understand their services are at the top of the page, and those help you learn more and lead you to click around the website. The homepage serves as another great conductor. The graphics get to the heart of what Mint does, and it keeps everything important right at eye level.
I am biased towards WordPress, just FYI. I train new bloggers and website owners (non-profits and small businesses, etc) in setting up WordPress.org with an SSL and I do it in an 8-hour class. My point being I recommend you setup: 1) WordPress.org NOT WordPress.com; 2) Go with 1and1.com “Unlimited” + SSL (costs about $62 for 12 months, includes: domain name, SSL Certificate + web hosting). This will get you a web hosting account with a domain name, SSL and 1-year of web hosting for the cost of a SSL Certificate (most are $60+). Why SSL? because your site will display https and you can process online payments using Stripe.com (Payment processor similar to PayPal, Authorize.net, etc). I have setup at least 6 of these accounts exactly like this for attendees and clients. This will work for you and it will not have any ads popping up unless you put them there. Any questions just reply.
Video backgrounds and animations are no problems whatsoever. This website builder gets SEO right, too. Portfolio pages, in particular, turn out really good, and most importantly, without being difficult to create. They have many business-focused apps (e.g. for hotels or restaurants) that can make your life easier if you are in one of these industries.
You need to understand your audience like you do your very own yourself. You are aware of your dislikes and likes, you know what problems you face and you know the sort of people you will let help with those problems. If you learn to know your audience in the same manner, the chances of you establishing a genuine connection increase vastly. You will also be able to guide more people through your sales funnel and get those coveted ‘closed-wons’.
Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate.