Amongst most of the website builders, another name that comes to mind is Squarespace. The versatile builder for blogs, portfolio sites as well as online stores, has managed to rise in its popularity in the recent years. Despite the huge difference, this being a closed source software while WordPress is an open source; it certainly is a great alternative to WordPress Page builder. That’s right, for the casual users the overall functionality and the flexibility is the main aspect.
After Joomla, another name that pops up as a great WordPress alternative is Drupal! It is also an open-source CMS that you can use to deliver a more ambitious digital experience. Although it is suitable for almost everyone, it is not as beginner-friendly as users would prefer. Mostly recommended for experts, Drupal lets you create blogs, personal websites, forums and even social networking sites.
This seemingly simple sales funnel template uses the incredible power of so-called “micro-commitments” via interaction with a survey to drive users through your sales funnel. Inducing micro-commitments was pioneered by researchers such as Prof. Robert Cialdini (also known as “Godfather of Influence”), Regent’s Professor Emeritus of Psychology and Marketing at Arizona State University. This strategy addresses the axiom that a new customer will always have reservations about purchasing from a business the first time. Prof. Cialdin’'s work conclusively demonstrated that this major stumbling that can be overcome by getting them to first make small engagements with the business, for example participating in a survey, signing up for a free trial, or making an initial micro-payment of a few dollars to try out a service. Once these simple interactions have occurred, the customer is psychologically more disposed to further, more significant interactions with the business, such as a full purchase. (For a fascinating deep dive in the science behind this we thoroughly recommend his book, Influence: The Psychology of Persuasion).
Another of the WordPress competitors, Kentico, is a user-friendly, highly adaptable offering. It requires minimal coding to yield any number of customizations and functionalities. Digital marketers and tech enthusiasts flock to Kentico because it is fully APS-integrated (an open-source framework that allows for building apps in several programming languages in tandem) and lets you integrate with Google from the start.
This sales funnel has been optimized specifically for high-ticket items, particularly those that require an ongoing subscription or payment plan, which as per research discussed in the Havard Business Review is almost always the best way to sell them. While our other sales funnels use a variety of marketing techniques that will significantly boost conversions, evidence has shown that they are primarily useful for purchases up to around $400-$500. Above this level there is psychological barrier which requires a different approach. In order for a potential customer to commit a significant amount of money, they will require much more information about the product, customer reviews, testimonials, or comments from past purchasers, and a review of other alternatives, and all this content still needs to presented in an easy-to-digest format.
Another option (instead of hosting a live webinar) is to invite your email subscribers to watch a pre-recorded webinar or sales video that presents your course. If you decide to use this approach, I recommend hosting a few live webinars first to refine your presentation and make sure that it is effective before you start directing people to a pre-recorded video.
Ghost is another popular open-source CMS, geared more towards creating stylish blogs or online publications (as opposed to complex websites). It comes with versatile features for customizing page layouts, scheduling posts, injecting analytics code, and more – all from one streamlined interface. Ghost also makes it easy to optimize and produce content on multiple distribution channels (maximizing your readership in the process).
Jeremy is Co-Founder of uSERP, a digital brand mention agency that helps companies land better media mentions. He is also the CMO at Wordable.io, a tool that directly exports Google Docs to WordPress. His expertise has been featured on Entrepreneur, ReadWrite, Orbit Media, HubSpot, Foundr, G2 Crowd, Drift, SEJ, Codeless, Shopify Enterprise, BigCommerce, Nimble, Keap, and dozens more.
When it comes to WordPress, an all-in-one platform for website creation, blogging, content management and more, there are very few that competes. That being said, it has its advantages and disadvantages. Especially when it comes to a specific purpose focused project or site creation, sometimes less is more. And although WordPress is the first choice of millions all over the world, sometimes we cannot help but wonder, are there any alternatives?
Another big name when it comes to eCommerce platforms after Shopify is BigComerce. It is a hosted e-commerce solution that allows the users to set up their own online store and sell their stuff. It is flexible allowing anyone from beginners to experts to use the services and create the ideal platform. Compared to WordPress however, it is not ideal for other types of sites.
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Our Affiliate Survey Funnel sales funnel template has been designed to take advantage of this phenomenon, asking a few simple questions and collecting an email address which can then be automatically sent on to an automated email campaign app such as Drip for further use, before passing them through to a Upsell/Info page for additional engagement. We’ve seen increases in conversions from cold traffic of between 22-36% in A-B testing using this simple interaction funnel.
I use ExpressionEngine for most of the professional sites I’ve developed over the past 10+ years or so (I think Craft is based off EE, or developed by one of the EE programmers — I forget the details). Started out with that one because it’s easy to create templates and you know exactly what’s going on under the hood. WP was not an option earlier because it was an easily hackable mess. I finally took another look at WP because 1) I’d seen so many complex, well-crafted sites and 2) ExpressionEngine got too pricy for many of my non-profit organization clients. I just wish WP code wasn’t so convoluted — it’s not elegant code, but any means, and there is way too much stuff loaded that doesn’t serve any purpose. I guess I just have to get used to it.
Just imagine Medium shuts down as did Posterous back in the days (which was a similar service). You will not necessarily lose all your content but all the SEO rankings you ever created. To get it right you need to publish on your own domain name and preferably on your root domain (www.yoursite.com/blog) and not a sub-domain (blog.yoursite.com). This has numerous SEO advantages.
It is advised that you need to learn things first before putting a lot of effort in when it comes to sales funnels. It will be easier for a business to find its own niche and learn the ups and downs of business and after finding this out then it will be easier for you to engage with your customers and make your traffic and convert them into sales which is your main goal at the end of the day.
But we cannot deny that the end result is great once you get the hang of it. Being an all-in-one platform, WordPress has its pros and cons. If you are focused on a specific purpose then too much of WordPress features might just get you all jumbled up. So today we wanted to give out options that are similar in features but are concentrated more on a specific purpose like blogging, eCommerce, or simply website creation!
If you don’t have a design muscle in your body, you might experience some difficulties making a Squarespace site look good (due to the platform’s reliance on good stock imagery to be part of your site’s final look). Also, Squarespace offers a good range of features from the get-go, but above that, there’s not much you can do when there’s a feature missing. Just like with Wix, if you want a site that can grow alongside your business, this might not be quite the solution you’re looking for.
BoFu: Bottom of Funnel sales funnels are for hot traffic. The prospective customer likes you if they've made it this far. They are ready to buy. Typically, this is a sales funnel page where you offer a product/service and ask them to buy. In the process of ordering your main product or service, your sales funnel with present a variety of other offers to increase the order size. For example, order bumps, upsells, downsells (if they don't accept the upsell). Sales funnel templates make setting these up easy.
While WordPress is pretty much the preferred publishing platform for the mass all over the world, during the recent years, WordPress has become more than just a blogging platform. This is where the WordPress alternative Ghost comes into play. It is a NodeJS based blogging open-source platform that was designed especially for the purpose of online publishing for bloggers. Released not so long ago, this project has already achieved four times more than it originally aimed for.
Why it works: the MailChimp sales funnel works because of simplicity. The lead page does not look cluttered, and it is easy to understand what the company is offering. The pricing page is also very clear, and you can choose the kind of plan that suits your business. The sign-up is short and sweet, and those who are interested in buying are not likely to abandon the process.
But even if you’re not that into technology, you don’t have to go without a website of your own. Website builders such as Wix, Squarespace or Weebly offer a wide range of advantages, but it’s important to choose the right provider! Switching providers is difficult once your website is up and running because every platform uses its own system, and these systems are usually not compatible with other website builders.