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It is called a funnel because when marketers show off the graph of what they are doing, it ends up looking like a funnel, thus the name. It could also be called a path or journey. This map shows the path customers take through a website. A funnel also lets you see if something on your site is a roadblock to purchase. If a large portion of your visitors take a particular path and none of them are converted to customers, you need to study that path. What is it about that journey that doesn’t lead them to purchase?
Website Sales Funnel Secrets to Triple Your Profits

Comparatively not so advanced, Squarespace is ideal with the simplest method to build a basic website. Unlike traditional Page Builder, you do not need to sign up for hosting, purchase a domain or go through the extra hassle. Instead, you simply create an account on Squarespace and that’s about it. After answering a few more questions on your preference you end up with a working website in a matter of minutes. While it includes a drag and drop builder that you can use to add and customize the elements of the site, it does not provide much control to the users.


Thank you! I tried to sign up for your list and freebie, but you use Aweber, which has blacklisted me for years! I put a half dozen quite spammie emails into Spam ("Hurry, Last day for ___") and was forever and unforgivably condemned to their ship list... I have fought through to a human at Aweber twice, and both swore they could do nothing about it! Sad, but thus far and no farther! Thanks for the analyses, Sam
You need to understand your audience like you do your very own yourself. You are aware of your dislikes and likes, you know what problems you face and you know the sort of people you will let help with those problems. If you learn to know your audience in the same manner, the chances of you establishing a genuine connection increase vastly. You will also be able to guide more people through your sales funnel and get those coveted ‘closed-wons’.
I use ExpressionEngine for most of the professional sites I’ve developed over the past 10+ years or so (I think Craft is based off EE, or developed by one of the EE programmers — I forget the details). Started out with that one because it’s easy to create templates and you know exactly what’s going on under the hood. WP was not an option earlier because it was an easily hackable mess. I finally took another look at WP because 1) I’d seen so many complex, well-crafted sites and 2) ExpressionEngine got too pricy for many of my non-profit organization clients. I just wish WP code wasn’t so convoluted — it’s not elegant code, but any means, and there is way too much stuff loaded that doesn’t serve any purpose. I guess I just have to get used to it.

Now I don’t want to pretend as if there weren’t any cases where WordPress is the only real option – there definitely are. If, for example, you want to run a website with a searchable database for real estate offerings. It’s also a great choice if you need a complex member area. You can find some tips on WordPress solutions in our Beginner’s Guide to WordPress.
It is more developer friendly. The project structure is very clean, easy to configure and deploy. Using flat files instead of a SQL database might be limiting for some, but it's perfect for most standard sites like blogs, agency websites and even E-commerce. Twig for templates leads to cleaner code and a better separation of concern (Almost impossible to mix business logic in your templates). I guess the only downside is lack of plugins and templates for now. Guest • Jan 2018 • 1 agrees and 1 disagrees Disagree   Agree
I use ExpressionEngine for most of the professional sites I’ve developed over the past 10+ years or so (I think Craft is based off EE, or developed by one of the EE programmers — I forget the details). Started out with that one because it’s easy to create templates and you know exactly what’s going on under the hood. WP was not an option earlier because it was an easily hackable mess. I finally took another look at WP because 1) I’d seen so many complex, well-crafted sites and 2) ExpressionEngine got too pricy for many of my non-profit organization clients. I just wish WP code wasn’t so convoluted — it’s not elegant code, but any means, and there is way too much stuff loaded that doesn’t serve any purpose. I guess I just have to get used to it.
Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate.

But even if you’re not that into technology, you don’t have to go without a website of your own. Website builders such as Wix, Squarespace or Weebly offer a wide range of advantages, but it’s important to choose the right provider! Switching providers is difficult once your website is up and running because every platform uses its own system, and these systems are usually not compatible with other website builders.
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