Understanding the customer’s journey can help you optimize your digital marketing strategies and increase that conversion rate. In our experience, clients struggle to conceptualize the ecommerce sales funnel in a way that benefits the customer and their business. They see it as a streamlined process—an A to B—but picking it apart stage by stage is a much better method. In this post, we’re going to show you how understanding the typical customer journey will help you increase your ecommerce sales funnel's conversion rates and customer retention rates.
Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co
We may receive compensation from some partners and advertisers whose products appear here. That’s how we make money. Compensation may impact where products are placed on our site, but editorial opinions, scores, and reviews are independent from the advertising side of The Blueprint and our objectivity is an integral part of who we are. Our commitment to you is complete honesty: we will never allow advertisers to influence our opinion of products that appear on this site.
In sales funnels, you don’t have to worry about designing your site as there are a lot of templates to choose from and also has amazing features that you can use to create nice sales funnels. It doesn’t matter how skilled you are or not because you can make good pages in just a few clicks and is customizable. Aside from this feature, sales funnels can integrate other features such as automated responses and payment gateways. These are some of the things you need to consider when you are looking for a new landing page builder. Let's go over some more features you will find in sales funnels.
Many companies moved or started their blog on the Medium platform. The lucky ones among them could still publish on their own sub-domain name. But that suddenly changed a while back: now you have to publish on the Medium.com domain, which is a terrible idea if SEO is important to you. Also you get annoying mobile pop-ups pushing you into installing the Medium app.
Lastly, let them know that if they ever want to stop receiving emails from you, all they have to do unsubscribe from your email list. Email marketing only works when the people on your email list have given you permission to contact them. In fact, most email service providers require that you send all new subscribers a confirmation email (asking them to confirm they want to receive emails from you) before they will even send them your welcome email.
I found CMS Made Simple to be very easy to template, for instance. And I used ModX for years before using WP, and it is also very easy to template, and offers a lot of nice features. They will appeal to someone who wants to develop, but is generally uncomfortable in PHP. You can mostly get by with HTML and template tags. This tends to prevent the “white screen of death”.