Understanding the customer’s journey can help you optimize your digital marketing strategies and increase that conversion rate. In our experience, clients struggle to conceptualize the ecommerce sales funnel in a way that benefits the customer and their business. They see it as a streamlined process—an A to B—but picking it apart stage by stage is a much better method. In this post, we’re going to show you how understanding the typical customer journey will help you increase your ecommerce sales funnel's conversion rates and customer retention rates.
If you want to avoid identity theft, then domain privacy is worth it. Without it, anyone can look up your WHOIS data and expose all of your sensitive information like your name and contact information like your address and phone number. If you don’t want that information available to anyone online, you should select privacy protection when you register your site through a host.
Once you decide you price range, you need to consider how long you'll need web hosting. If it's a short-term project—say, less than a month or two—you can typically receive a refund should you cancel your hosting within 60 days. Some companies offer 30-day money-back guarantees, others offer 90-day money-back guarantees. Once again, it's beneficial to do your homework.
BoFu: Bottom of Funnel sales funnels are for hot traffic. The prospective customer likes you if they've made it this far. They are ready to buy. Typically, this is a sales funnel page where you offer a product/service and ask them to buy. In the process of ordering your main product or service, your sales funnel with present a variety of other offers to increase the order size. For example, order bumps, upsells, downsells (if they don't accept the upsell). Sales funnel templates make setting these up easy.
This is a hugely successful template that perfectly and simply implements the idea of a “squeeze page”, in this case promoting a free offer for the price of shipping only. In reality, the cost of the item is actually included in the shipping cost. Provided the item is cheap enough (for example a short book which can be mass-printed for just a couple of dollars per unit), it can even sometimes include a small amount of profit, however the main purpose is to induce a ‘micro-commitment’ from the user (see "3:Affiliate Survey Funnel" below for more information on this strategy).
Join a few Facebook and/or LinkedIn Groups about your course topic or about a related topic that your target market is interested in. Pay attention to the questions that members are asking in these groups. If someone is publicly asking for feedback or help with a specific problem, you can bet that other people in your target market have that problem as well.
HelpScout starts their funnel with traffic. They have their blog and resource page that helps keep you clicking around their website. They make it very easy to see and easy to interact with and keep going on your journey around the site. The next step is the homepage. Their homepage is straightforward to understand. The design is quite clean and buttons to keep you moving around the site are quite prominent. When it comes to the last step of pricing and purchase, they never show a price menu; they just take you directly to a signup page. If you love the product and you’ve come this far, that is an aggressive but effective pricing strategy.
In this case, you’ll need a web host that offers more than just a few basic shared hosting plans. Pay special attention to those that cover the spectrum of web hosting services as well as those with a variety of plan types that cater to specific business types (e.g. bloggers, small businesses, enterprises, agencies, e-commerce companies, and so on).
Identify the features you want on your site: If you’re a photographer, you’ll need a photo gallery to showcase your portfolio. If you’re a retailer, you’ll want a website with a storefront. If you want to build authority in your niche, you need a website with a blog section. Write down what you want your website to do, then research the most suitable website-building platform.
There are thousands of templates to choose from in WordPress’ own Theme Directory. Search for the types of themes you’d be interested in. If you’re setting up a newspaper search ‘newspaper’, if you need a site for your café search ‘cafe’. There’ll be dozens, if not hundreds, of contenders. Clicking on a theme takes you to its own page where you can see user reviews and preview the theme in action.