You could think of the sites that share your server as your roommates; there's really not that much separating you from them. Sure, you can close the bedroom door, but they can still cause nightmares for you in the kitchen and the bathroom. In web hosting terms, all the sites share a single server's resources, so huge traffic spike on Site A may impact the neighboring sites' performances. It's even possible that another site could take down the shared server altogether, if it crashed hard enough.
You get other customer-centric bonuses for 24/7 customer support, including 24/7 toll-free callback phone support, free domain name and SSL certificates for as long as you remain a MochaHost customer, a website builder with 500 free templates (and a service that will custom-design your site if you need) and a site migration service. In addition, all plans are e-commerce ready and come with free shopping cart software.
You need to understand your audience like you do your very own yourself. You are aware of your dislikes and likes, you know what problems you face and you know the sort of people you will let help with those problems. If you learn to know your audience in the same manner, the chances of you establishing a genuine connection increase vastly. You will also be able to guide more people through your sales funnel and get those coveted ‘closed-wons’.