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Don’t get us wrong. Branding is important. But there’s a time and a place. And product descriptions are often not the place.Product descriptions should be written to help the customer understand the value of your product. You don’t do that by focusing on features because customers don’t immediately connect with features. Instead, focus on the benefits.


To have an effective eCommerce sales funnel, you must first know what a funnel is even is and how to build one. Lead generation and sales funnels come in many different shapes and sizes. And they work extremely well because they often start off with a very simple task, such as a click or an email submit, and then walk the user through a process where they complete more steps (like an eventual sale) over time.
According to the same TechRepublic article mentioned earlier, however, AWS’s pricing models are a bit difficult to navigate and figure out just how much you’ll be paying each month. The costs can vary based on features and how much traffic your site gets. So, if your online business is scaling rapidly, your bottom line might be impacted by AWS’s hosting costs.
Moving to another website consists of transferring the website’s files and databases, configuring your site with the new host, and directing your domain’s DNS to the new host. Once you pick a new site host, they can usually help you out with this process. The cost will depend on the host you’re switching to, but it can range anywhere from $150-$400.
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