A sales funnel only works if people actually enter the sales funnel. To get those people, you either need an audience (your email list, blog readers, podcast listeners, social media followers, etc.), or a willingness to hustle and/or spend money on ads to get people into the funnel. Until you get people into your sales funnel, it won’t convert anyone.
When it's time to go beyond the blogs, beyond the online resumes, beyond the page of links, which service do you turn to for a full-blown site that gives you the flexibility to build nearly anything you desire? There's no lack of them, but three of our favorites are DreamHost, HostGator, and Hostwinds, well-rounded services that feature numerous hosting types and tiers.
GoDaddy Website Builder can act as your hub, the place where your friends and contacts can see your posts, photos, videos and more. With the option to link to your Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube on your website, your visitors can be everywhere you are on the web. Being able to cover multiple platforms gives you the opportunity to reach more people, while creating appropriate content for each of your socials (like posting all of your photos on Instagram, and tweeting about your most recent business venture on Twitter). By centrally locating all the links in one place – your new website – you are giving your website visitors a seamless experience. Linking to your social media in your website gives you an advantage in communicating with your visitors; the more they can connect with you and do so in the forum that’s most comfortable to them, the more they’ll engage with your site, and thus you or your business.
Whatever the case, this won’t reflect well on your website or business. If you’re a professional or hobbyist, consider this scenario: your business/blog is mentioned on the radio, TV, or in an article on a highly trafficked site. Suddenly you have 60,000 web visitors . . . and it’s gone. Your site crashes under the stampede. Poof! There goes all that free publicity.
Usually a single machine placed in a private residence can be used to host one or more web sites from a usually consumer-grade broadband connection. These can be purpose-built machines or more commonly old PCs. Some ISPs actively attempt to block home servers by disallowing incoming requests to TCP port 80 of the user's connection and by refusing to provide static IP addresses. A common way to attain a reliable DNS host name is by creating an account with a dynamic DNS service. A dynamic DNS service will automatically change the IP address that a URL points to when the IP address changes.
What Is Web Hosting? Explained
When building your site, you’ll want to organize your files into folders according to the structure you want your site to appear in. For example, you might create a folder for your About page that has your main about.html file as well as any related CSS that adds style to your site and other HTML files that support that content. When adding links throughout your site to your site’s pages, you will reference their folder location in the directory where you store your files.
Aptly named the “Best Host to Grow With,” HostGator is one of the most well-known and well-respected web hosts in the industry. Their plans include user-friendly Weebly site builder, no contract commitment, and unlimited storage, emails, and site traffic. Start with shared hosting and grow your business to dedicated-server scale, and the HostGator team will be there to help you grow every step of the way.
All of this infrastructure has been built out to support the a wide range of hosting services. The family-owned company gains points for understanding the importance of transaction security by offering free AutoSSL and Let's Encrypt SSL encryption for its plans. While the company offers sophisticated services for technically strong clients, it also has a Weebly web builder option to get you up and running quickly.
Fun fact: I once received a nasty email on Christmas morning from someone on my email list. They received an automated email from me that morning (they subscribed to my list a few days prior) and they didn’t realize that it was an automated email. They thought that I actually wrote and sent that email to them on Christmas morning, and they were livid. I did end up apologizing to them, and explaining that it was an automated email. But trust me, in most cases it’s best to just unsubscribe these people from your email list and get on with your day.
It is called a funnel because when marketers show off the graph of what they are doing, it ends up looking like a funnel, thus the name. It could also be called a path or journey. This map shows the path customers take through a website. A funnel also lets you see if something on your site is a roadblock to purchase. If a large portion of your visitors take a particular path and none of them are converted to customers, you need to study that path. What is it about that journey that doesn’t lead them to purchase?
More-advanced options found in some builders let you process credit card payments and add your own cart and checkout pages. The more-powerful site builders include product promotions, email marketing, and inventory and shipping tools. Some let you sell digital downloads, while others don't; see the table above to find out which do. Only a couple of these builders let you put ads on your site, though most of them allow some degree of custom HTML code insertion.
Shared web hosting is perfect for Joe Public. You’re basically sharing a piece of the host’s server with multiple other Joe Publics across around the world. At the time of writing, Hostinger hosting currently has the cheapest shared web hosting out of the companies I’ve covered here with the exception of HostGator hosting who are normally more expensive, but I got a deal for readers that brings the price right down if you use the code “startblog” at this link.