Finally, get on the phone with your existing and/or past clients and customers. Tell them you are doing some research to help create additional content and resources to help them, and ask them for 10-15 minutes of their time to learn more about their specific questions and challenges. You’d be surprised how much people are willing to open up when you simply ask them to.
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ToFu: Top of Funnel sales funnels are for cold traffic. Cold traffic is like a blind date. The purpose is for you to get to know them by providing value so that your audience get to know like and trust you. If you succeed, the customer might just for over their email so that you can follow-up. A typical example is a landing page the provides a downloadable lead magnet in each for an email.
Absolutely. You have the option to customize your website based on your business needs. You can add site content wherever you’d like in a variety of sections; from multiple site pages, to scrollable sections that you can add to each of those pages, to a gallery of images, menus and price lists, and YouTube or Vimeo videos. Each section in your website is customizable as well, from the name of the page, to your website’s navigation bar. You’ll also have the ability to change text colors, styles and font. It’s important to make a responsive website that is mobile and desktop friendly. With Website Builder you’ll be able to choose tablet and desktop layouts to give your visitors the experience you want them to have.
When you settle on some domain name options, you will have to check which ones are available using a domain availability checker. Once you settle on the name you want, you will have to buy the rights to the domain you want. It is the very first step on how to create a website from scratch. Usually, your chosen hosting provider will allow you to buy the domain as part of the hosting set up process.
If you want to avoid identity theft, then domain privacy is worth it. Without it, anyone can look up your WHOIS data and expose all of your sensitive information like your name and contact information like your address and phone number. If you don’t want that information available to anyone online, you should select privacy protection when you register your site through a host.
Your content doesn’t necessarily have to be a blog post either. If you want, you can publish a podcast episode (audio content), or perhaps a video. The type of content you create is not super important. The important thing is that the content you create actually helps your target market. Try to create the best piece of content on the web about that specific problem that you identified in Step 1.
In this case, you’ll need a web host that offers more than just a few basic shared hosting plans. Pay special attention to those that cover the spectrum of web hosting services as well as those with a variety of plan types that cater to specific business types (e.g. bloggers, small businesses, enterprises, agencies, e-commerce companies, and so on).
This was one of the most profitable funnels Clickfunnels has ever seen, and formed the basis of a supplement ecommerce business that generated >$500,000 a month in revenue. Clean and highly optimized, it combines multiple marketing strategies in a single relatively simple-looking page – a micro-commitment, a free offer, a video, money-back guarantee, call-to-action, and sense-of-urgency techniques. This mega-converting page leads to an optimized Sales page and not one but two Upsell pages, and then a Thank You page.
Larger businesses spend many thousands of dollars to get their custom-designed and programmed sites, but there's no need for smaller organizations and individuals to go to that kind of expense. For about $10 per month (or around $25 if you're selling products) and a few hours of your time, the services included here can help you create a unique, attractive website.
It is called a funnel because when marketers show off the graph of what they are doing, it ends up looking like a funnel, thus the name. It could also be called a path or journey. This map shows the path customers take through a website. A funnel also lets you see if something on your site is a roadblock to purchase. If a large portion of your visitors take a particular path and none of them are converted to customers, you need to study that path. What is it about that journey that doesn’t lead them to purchase?
On the topic of dedicated hosting, many web hosting services also offer managed hosting. This type of hosting sees the web host act as your IT department, handling a server's maintenance and upkeep. This hosting option is something that you'd typically find with dedicated servers, so it's a business-centric addition. Naturally, it adds a few bucks to the hosting cost, but nothing that should break the bank if you have the resources for a dedicated server.
Okay, how do you register a domain? First, you need to think of some possibilities that would represent who you are and what you do. If you’re making a personal website to promote yourself, you should consider calling it namesurname.com. If your name is difficult, you may have to get creative though. Keep in mind that a .com website address is considered the most respectable in many industries. Try to get one whenever possible.
Join a few Facebook and/or LinkedIn Groups about your course topic or about a related topic that your target market is interested in. Pay attention to the questions that members are asking in these groups. If someone is publicly asking for feedback or help with a specific problem, you can bet that other people in your target market have that problem as well.
As was the case for our event-planning friend, you may not think that you can build your own website at first — but the truth is it’s now easier than ever for the complete beginner to create a functional and visually appealing site that people want to visit. With the help of online resources and support from the WordPress community, my friend built a site she was proud of – and you can, too.
There are thousands of templates to choose from in WordPress’ own Theme Directory. Search for the types of themes you’d be interested in. If you’re setting up a newspaper search ‘newspaper’, if you need a site for your café search ‘cafe’. There’ll be dozens, if not hundreds, of contenders. Clicking on a theme takes you to its own page where you can see user reviews and preview the theme in action.